Shopify has a funny history. When Scott and I decided to start our own retail business in 2004 we knew that it would be tough to find the right software for our needs. Both of us have incredibly high standards when it comes to aesthetics and simplicity. Unfortunately those standards were not shared with the service providers in the ecommerce industry. We quickly developed our own software to power Snowdevil, our snowboard and funsport store, and ran it successfully for a season.
So there we were, with this really cool ecommerce software and a retail business which had little hope of supporting us in the summer months. Options were weighed, pizza and coke were consumed and a year and a bit later we had Shopify which for all intents and purposes was exactly the software we tried to find when we incorporated our own business back in 2004. Many design decisions in Shopify are directly linked to the shop it was conceived for. Snowdevil only sold 25 different items. Exactly the upper limit of products Shopify displays on a single page in the administration interface.
We are now online for about 10 months now and Shopify’s success is truly astonishing. Millions of dollars worth of products have been sold and our attention to detail and focus on aesthetics have established Shopify as the de facto ecommerce standard for skilled designers. If you are looking for the best designed ecommerce stores on the web you will probably find them in the Shop of the Moment section on this very blog. The quality of the design work we see daily in our customer’s stores is truly inspiring and invigorating just like the success of the software is humbling. It validates everything we set out to do in the last 2 1/2 years: To provide the best designed ecommerce system on the planet.
This being said, we are entirely committed to improve all aspects of Shopify at a rapid pace. In your Shopify admin you can access our CHANGELOG in the footer of the page to see all the little improvements which are going in on a daily basis. Today we happened to deploy 3 changes at the same time which i’d like to single out and present to you on the blog:
Some of our customers have reached thousands of products in their catalogs. As I mentioned earlier the design of the product overview was heavily influenced by Snowdevil’s small catalog size. The new product overview shows product SKUs and indicates items low on stock at the first glance. The new design allows for 50 products per page.
Admin wide search
This is the new major convenience feature. Every screen in the Shopify admin has search build in now. You can search for order numbers, buyer names, SKUs, product titles, collections and content items. Your current position in the shopify admin will influence the search with a slight bias. So if you have a collection called Downhill and a product with the name Downhill you will see the product as the first hit when you are on the products tab and the collection on the collections tab. We also show the search results in live so we created a small animation to demonstrate the feature better:
Automatically figure out credit card types
The first in a series of updates the the shopify checkout process is the automatic detection of credit card types. We always love to remove unnecessary questions in our user interfaces. Once we realized that we can figure out the type of a credit card by simply looking at the credit card number we wanted to remove the unnecessary drop down menu. Here is the result: