“Test, Test & Test More. Do lots of tests to identify what works. Shopify has capabilities to integrate with Google Web Optimizer so you really have no excuse than being lazy. Even the tiniest of things can make big differences.” - Melvin Ram of Web Design Company
Watch this video by the Google Web Optimizer team to learn more about A/B testing.
To run your own experiments within Shopify. Log in your admin panel and look for the “Website Optimizer Experiments” section under the “Marketing” tab. Click on “Create a New Experiment” and follow the steps.
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