A logo maker helps you design and create a logo, and having a recognizable logo matters.
A study from Custom Neon found that 26% of adults are more likely to trust businesses with a familiar logo, and 25% are more likely to purchase from a brand whose logo they are familiar with.
Ahead, review eight of the best logo makers available.
8 best logo makers
- Shopify Logo Maker
- Canva
- Squarespace logo maker
- Looka
- Tailor Brands Logo Maker
- Designhill
- BrandCrowd logo maker
- Placeit logo maker
These eight logo makers will help you create a custom logo even if you don’t have design experience:
1. Shopify Logo Maker
Shopify’s free logo maker (formerly Hatchful) has more than 13,000 templated logo design possibilities. AI can recommend templates based on your brand name and industry.
To create a unique, professional-looking logo, edit colors, fonts, icons, and layouts. The editing capabilities are intentionally limited to maintain simplicity and speed, making it an excellent choice for business owners seeking aesthetic guidance.
Premium logo templates are available for purchase within the app if you want something more specialized. You’ll only pay if you decide to download them.
Otherwise, this logo maker is free to use, whether you’re a Shopify merchant or not. The final logo file is available for download as a zip file in PNG form. You’ll receive different versions that are optimized for social media, print, and merchandise use. Once you decide on a logo, you’ll be able to easily upload it to your Shopify store.
Pricing: Free, with the option to purchase premium templates.
2. Canva
Canva reached $4 billion in annual recurring revenue at the end of 2025, reporting more than 265 million monthly active users.
Canva’s free logo maker has a beginner-friendly, hands-on approach. Search for templates based on your business type or desired aesthetic, then filter the results.
Once you select a design, edit the template and replace the example business name with your own, and add slogans or additional design elements. Canva also provides a text-to-image AI tool for generating custom graphics.
After finalizing your design, download a high-resolution logo for free.
Pricing: Free plan; upgrade to Canva Pro for advanced features like downloading with a transparent background.
3. Squarespace logo maker
Unlike many other logo generators, Squarespace’s free logo maker lets you create a logo from scratch. Start with your company name and a single icon from its searchable library. Then customize your logo’s typeface and colors. The resulting design is minimal but clean, aligning with Squarespace’s ethos.
Preview how your logo will look on business cards, websites, and even clothing. To download your logo file, you’ll need to sign up for a free account.
Pricing: Free.
4. Looka
Looka is an AI-powered logo design tool with a user-friendly editor. Enter your company name and industry, select sample logos you like, choose up to three colors, enter a slogan (optional), and select icons based on your input.
After selecting from various logo templates, customize your design using Looka’s intuitive editor. Adjust your logo’s look with prompts like “professional,” “calm,” or “energetic,” or make specific changes to individual style elements like text color and line justification.
Pricing: $20 for a basic logo download and $65 for a one-time download of a premium logo package; starting at $96 per year for a full brand kit.
5. Tailor Brands Logo Maker
Tailor Brands Logo Maker requests detailed business information and style preferences to provide highly personalized template options, minimizing editing time. After entering your company name and optional tagline, you’ll provide information about your products, industry, and a brief business description.
Next, set your style preferences by selecting a logo type and font styles. You’ll then see a series of personalized logos, which you can customize by choosing variations in style, shape, font, and layout. While you can’t make granular changes, this limitation can be freeing for business owners without design expertise.
Like Squarespace’s tool, this logo generator displays your logo on various branded assets.
Pricing: Free to download a low-resolution version; $249 per year to download up to eight high-resolution logos.
6. Designhill
Designhill’s logo maker starts by asking you to select sample logos you like, which helps you conceptualize your preferred style.
Next, choose color palettes and symbols for your logo, and Designhill will present a range of options. Extensively edit your selection, making major changes such as adding a monogram or altering the logo border, as well as smaller edits like tweaking the text color and font.
What sets Designhill apart is the option to work with a designer for $125, bridging the gap between DIY and professional design services.
Pricing: $20 for a low-resolution file; $65 for multiple high-resolution files; $125 to work with an expert logo designer.
7. BrandCrowd logo maker
BrandCrowd’s logo generator has more than 418,000 designs, but its template library doesn’t compromise ease of use. Provide your business name and a few related keywords to receive logo options that you can filter by color and style (e.g., “corporate,” “mascot,” or “vintage”).
Once you find the perfect logo, personalize it using BrandCrowd’s editing tool. Tailor the layout, colors, text, shadows, and other design elements to align with your brand identity.
Pricing: From $5 per month for a download package.
8. Placeit logo maker
Placeit customizes your logo template selection by industry, which you choose from a dropdown menu. If your specific industry isn’t listed, use broader categories, like “Abstract,” to generate template options.
After selecting a logo template, move on to customization, where you can choose typography and colors. As you work, you’ll see previews of your logo on various pieces of merchandise.
Pricing: Typically $9.95 for a one-time download, or $7.47 a month billed annually for multiple file versions and access to an expanded template library.
Why a professional logo is important to your brand
A unique logo impacts how shoppers perceive your brand, even if you’re a small business just starting out. That was the case for Olajuwon Ajanaku, cofounder of Eastside Golf.
“[I] put [the logo] on a t- shirt, ironed it on, and went to downtown Detroit for a couple of hours. I maybe got stopped, like, 120, 130 times,” says Olajuwon. “From there, I was like, damn, I got something.”
While you may not need an iconic logo, a well-designed one still offers benefits. For the Dieux Skin team, strong branding “helped us get legitimacy and is so core to how our brand presents," says cofounder and CEO Charlotte Palermino.
A well-designed logo also helps to:
- Grab potential customers’ attention. Your logo might be a potential customer’s first introduction to your brand, so make sure it leaves a memorable and positive first impression.
- Communicate your brand identity. A great logo can serve as a foundational element of your brand identity and express your brand values. For example, if you run a sustainable clothing company for hikers, a nature-inspired logo can instantly convey your commitment to the environment.
- Make your brand recognizable. In the competitive ecommerce space, a good logo can differentiate you from similar brands and help people recognize your company across various platforms.
AI logo makers vs. template-based logo makers
Template-based logo makers use a library of pre-built layouts that you customize by swapping elements like fonts and logo colors. AI logo makers generate images from text.
Both types of logo makers are options instead of hiring a logo designer. This reflects the broader shift toward using AI tools at work. Federal Reserve data shows that roughly 18% of US businesses were using AI by the end of 2025.
| Feature | Template-based logo maker | AI logo maker |
|---|---|---|
| Starting point | Pre-designed templates | Text prompt or brand questions |
| Main task | Editing an existing layout | Refining generated concepts |
| Output variations | Limited to template options | Many generated options |
| Best when | You have little direction to start from | You have a clear direction in mind |
When to choose:
- A template-based logo maker: If you want to choose between different layouts, or if you’re starting without a fixed direction and want several styles and options to select from.
- An AI logo maker: If you’d like an AI generated logo concept to react to, need to match an existing visual system, or prefer editing a finished design over building from scratch.
Either way, pair your pick with broader branding tools for color, type, and asset management, and review logo design ideas before deciding on a direction.
Should you use a logo maker?
For small business owners, investing in a professionally designed logo might not be financially feasible. Online logo makers offer affordable or free alternatives. A ZenBusiness survey of 1,200 small businesses found that almost 37% use online logo makers.
Use a logo maker when you need a design quickly and are on a limited budget. Hire a designer when you’re looking for something unique, if you don’t have a concrete vision, or when your logo has to fit in with your larger brand strategy.
Key tradeoffs:
- Cost and speed. Logo makers are free or low-cost and return options quickly. Designers cost more and take longer.
- Customization and uniqueness. A designer’s output will be unique, on-brand, and follow your vision. Logo makers draw from shared templates and stock assets, so uniqueness and style alignment are not guaranteed.
- Deliverables and usage rights. Designers will share the source files and a brand kit. If you use a logo maker, confirm which file formats and usage rights are included before you use it. If you take the self-serve route, a guide to DIY a visual brand can help.
Work with a designer when your logo needs to be unique enough to register as a trademark, or function as part of a larger branding design effort. It will also be the most straightforward way to get the logo you’re looking for when you’re working to build a brand with a cohesive identity.
Logo design tips
- Establish your brand personality
- Don’t settle for the first design
- Learn about color and shape psychology
- Avoid trends
- Be unique
- Keep it simple
- Consider all use cases
- Ask for feedback
Online logo makers provide a quick and easy way to design a logo and brand your business. To ensure your design resonates with customers, consider these tips:
Establish your brand personality
Determine your company’s brand personality and visual identity to guide your design process. For example, if you run a flannel company aimed at making customers feel comfortable and cozy, you might opt for a vintage-feeling, warm-hued logo rather than a grayscale minimalist design.
Don’t settle for the first design
Explore different directions and compare results to find the best fit for your brand.
Learn about color and shape psychology
Understand how viewers might interpret certain design choices, including how colors and shapes might affect their perception.
Avoid trends
The best logos feel timeless. Familiarize yourself with current trends so you can avoid them.
Be unique
Ensure your design choices appear distinct and consistent with your brand, avoiding overly generic elements. Consider incorporating elements from your existing brand identity, such as your brand colors.
For chocolate maker Compartés, that meant pulling inspiration from Los Angeles.
“You look at the aesthetic, the packaging. … I have a lot of things with palm trees on them, and it’s really inspired by LA culture. LA is such a melting pot of different cultures and different things, and I think you can see that translated into the packaging, and the taste, and really all things Compartés,” says owner Jonathan Grahm in an interview with Shopify Masters.
Keep it simple
Your logo should be recognizable at a glance, so avoid overly complex designs and stay within any brand guidelines you’ve set. For example, the Province of Canada team took inspiration from Canada’s own emblem.
“Our logo literally is the Canadian flag minus the maple leaf,” says cofounder Julie Brown in an interview with Shopify Masters.
Consider all use cases
Ensure your logo is recognizable and easy to interpret at any size—whether printed on a flyer or displayed on a billboard.
Ask for feedback
Ask customers or design experts to react to your design before finalizing it. However, remember to keep your audience and your target customers top of mind, rather than blindly following advice. For example, Amy Liu, founder of Tower 28 Beauty realized that the logo feedback she received wasn’t helpful.
“I remember showing [someone] my logo really early days, and he was like, ‘This is so ugly, this is so bad’––and by the way, it’s the same logo––and he was like, ‘Please don’t launch with this.’ I remember that it really hurt my feelings, but I also thought about it, and I was like should I just change it and go back to the drawing board? But then I thought, he’s a man who doesn’t use beauty,” Amy says in an interview with Shopify Masters.
If you ever feel stuck, consider hiring a graphic designer to help. Browse databases like Shopify Partners to find a designer who’s a good match for your project.
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Best logo maker FAQ
How can I make a logo for free?
Follow these steps to make a free logo:
- Visit Shopify’s free logo maker tool.
- Enter your business name and select your industry.
- Choose a logo style that best represents your brand (e.g., modern, classic, playful, or minimalist).
- Customize your logo by selecting the font, color, and icon that best suit your brand. (Add a tagline, if desired.)
- Preview your logo and make any necessary adjustments.
- Click the Download button to get your logo files.
- Use your new logo on your website, social media, business cards, and other marketing materials.
What is the best AI logo generator?
Shopify’s logo maker has more than 13,000 logo design possibilities and is the best free template-based logo generator to use. For AI logo generators, Canva and Looka are good options.
How do you make a logo for your business?
Use a free logo generator that’s either template-based or offers AI logo creation. Logo generators like Shopify’s free logo maker are simple and quick to use, generating logo ideas from a few simple prompts.
Who owns the logo you create with a logo maker?
Who owns the logos created with a logo maker depends on the license terms of the tool you use. Before building your own logo, read through the tool’s license to confirm how you’re permitted to use it, which file formats you’ll be able to download, and whether you retain the rights.
Having the right to use a logo is not the same as holding trademark rights. If you need assistance for your specific situation, consult a qualified attorney. (This answer does not constitute legal guidance.)
