Last year there was a 10% growth in the number of social media users. It only demonstrates that if you have yet to create a social media strategy that works you are falling behind. By using tools to develop your social media marketing strategy, you can save a lot of time and effort.
Becoming more efficient in this way will lead to better results and allow you to get more done in a shorter period of time. This guide is going to show you some of the best social media tools you need to know about.
Real Geeks came up with a Facebook marketing tool designed to take much of the frustration and intimidation out of proceedings. You already know that there’s a lot of value to be had from here. Initially designed for realtors, this tool brings together your website and your ad campaign on Facebook.
It pulls out the data from your website in order to generate ads that deliver results. You can still tweak these ads as much as you like, which you should already be doing. The tool comes with a range of reporting features so you can easily monitor the performance of your ads.
The reason why SocialOomph made this list is because of its functionality and nothing else. It gives you a central dashboard where you can link your social media profiles. It’s easy to manage all your social media activities from here, such as the scheduling of posts and bulk updating your profiles.
If you’re focusing on content marketing and social media marketing, which you absolutely should be, this is a tool you are going to get a lot out of. It’s one of the more affordable tools on this list, so you are going to get a lot of bang for your buck.
The chances are you have heard of Sprout Social before because it’s one of the most popular social media tools on the market today. Its main competitor is Hootsuite, but we decided to name Sprout Social on this list because it edges out Hootsuite through its superior functionality.
It works alongside practically any social media platform you can think of. You can easily schedule posts, monitor performance, track points of engagement, and receive reports for how your various pieces of content are performing.
What makes it more than a mere dashboard is that you can conduct content topic research from it. By listening in to the conversations people are having on social media, you can write content that people actually want to read.
It isn’t a free tool, but it is definitely worth the investment because it combines the features that marketers have to purchase multiple tools for into one.
A Word on Using Tools
There’s no doubt that social media tools can make it easier to manage campaigns. But there’s a dark side to using tools. Automating everything and downloading too many tools can make you completely reliant on them.
You need to remember that social media is about building real human relationships. Fail to do this because you’ve automated everything and you are not going to get the results you want.
What do you think is the best tool for managing social media?
About the Author
I am a regular writer for Forbes, Inc., Huffington Post, Entrepreneur Media (among others), as well as CEO and Chairman of Alumnify Inc. Proud alum from 500 Startups and The University of San Diego. Follow me on Twitter @ajalumnify