Unless you have spent the last few weeks locked inside a PokeBall, you will have certainly heard about the worldwide rollout of Pokemon Go.
The game – which has been downloaded over 15 millions times – was masterminded by Nintendo and Niantic, and has slowly but surely become available across the globe, adding an astonishing $7.5 billion to Nintendo’s market value in the process.
What is Pokemon Go?
It requires you to physically traverse the world around you in order to find Pokemon, and it lures players to public places like libraries and train stations by marking them as Pokemon Gyms and PokeStops – where players can meet, find in-game rewards, and do battle.
The Pokemon Go launch has been nothing short of awesome feat for Niantic and Nintendo, and the game’s social impact has been felt across the globe.
To help you mimic Pokemon Go’s success with your next app or startup launch, here are the five reasons why Niantic and Nintendo are absolutely crushing it.
If you’re a Millennial, it’s highly likely that you traded Pokemon cards in your younger years. I know I did.
In order to win the hearts, minds, and wallets of people like me, Niantic adopted many of the original Pokemon to populate Pokemon Go, ensuring that Millennials feel a sense of nostalgia when they catch their first Magikarp.
To put it simply, Niantic didn’t try to reinvent the wheel, and that decision paid dividends (literally).
2. Latest Tech Trends
Technically, Pokemon Go is an “augmented reality” game, but you could argue that augmented and virtual are two sides of the same coin.
The point is, with virtual reality is thriving, and is forecasted to be worth $150 billion by 2020. What can I say, humans like your reality warped, apparently.
In light of this, Niantic and Nintendo capitalized by featuring augmented reality in a genius way – as the game augments reality by placing Pokemon in the real world through your smartphone’s camera, making them appear on the sidewalk, or in your bedroom.
Pokemon Go is about as social as a video game can get.
Just yesterday, I visited my local PokeStop and found three other Pokemon Go players lurking nearby. We were strangers, but we exchanged greetings and got chatting about the game.
I’ve never played a game that urged me to go out and engage with my community before, and thanks to the sheer popularity of Pokemon Go, the chances of running into other players at PokeStops and Gyms is genuinely high.
This level of social penetration alone has allowed Pokemon Go to thrive. By all means, Niantic has successfully leveraged the power of the people to bring home the win.
Pokemon Go could have achieved success as a simple mobile remake of the Nintendo Gameboy originals. But they chose to implement features that require you to get out and about.
Why? Well, there’s no doubting that the average Millennial wants to live a healthy lifestyle, and Pokemon Go slots right into the daily life of a health conscious adult.
5. Smart Monetization
I’ll let you in on a badly kept secret; you don’t have to charge people for your product in order for it to be a success.
Pokemon Go is a prime example of the “in-app purchase” business model, where the core app is given away for free – with no strings attached.
Niantic and Nintendo have relied solely on the combined impact of the four points listed above in order to cultivate something better than one-off purchases. They banked on people falling in love with the game enough to hand over cash for in-game extras – and that’s precisely what’s happening.
Pokemon Go, With No Stop In Sight
As an entrepreneur, your reaction to Pokemon Go’s astoundingly successful launch should surpass simply downloading the game in order to catch ‘em all.
The five points above summarize the key factors contributing to the Pokemon Go craze; so study them and remember them for when you come to launch you next big project.
About the Author
Kaya Ismail is a wordsmith and founder of Employ the Internet. He is a seasoned content marketer with a love for video games and coffee.