With over 500 million users, and 70 million photos per day being shared, there’s no question on whether or not Instagram is here to stay. And with Instagram just recently launching a self-serve advertising platform, there are even more possibilities for you and your business.
1. People spend a lot of time on Instagram
In fact, next to Facebook, Instagram is one of the most popular social networks for time spent on the platform. Which means that you have more time and a better chance of getting yourself in front of your audience. Now is that something you just ignore?
2. Instagram drives sales
Instagram has a higher conversion rate for sales then platforms like Polyvore and Pinterest. Visitors often go on to purchase items after visiting Instagram accounts and on average spend $65.00. Since Instagram is such a visual platform, it cuts through the clutter and lets your products speak for themselves.
3. Visual content dominates
Social media users want visual content. How many times have you scrolled past a million posts on your feeds and stopped at a photo or video? Visual content is said to be one of the most important components when it comes to marketing for business and optimizing their social media presence.
4. The audience on Instagram is always engaged
Although Facebook is still the most popular social media platform, Instagram followers are more likely to engage and share content. Top brands are seeing a 4.21% engagement rate on the platform, which has coined it to be the king of engagement in terms of social media.
5. It allows you to be creative
Instagram has endless possibilities for creativity. It allows you to tell stories, get creative, and create a visual identity for your brand in a more real-time, fun way. Run contests, engage with your fans, and be consistent. Instagram is a fun platform, so don’t be afraid to experiment, and show your brands personality.
6. You can leverage user-generated content
Especially if you are selling a product, your customers can be your key to success on Instagram. Encourage them to share their photos of your product, or seek out those that already are, and repurpose that content. Customers love to see brands interact and acknowledge them, so this is a win-win for the both of you.
7. Take customers behind-the-scenes
Instagram allows you to get creative with bringing your customers to a side of your brand that they may never see. Give them sneak peeks of new products or menu items; show them what it’s like to work at your company, or what goes into making their favourite products. Even if you are sitting in an office or warehouse all day, there is still tons of content you can create; you just need to be creative.
So with millions of users, millions of photos being shared each day, and the highest engagement of any other platform, do you need any more reasons to get yourself and your business on this platform? I don’t think so.
About the Author
Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.