Snapchat's founder Evan Spiegel recently shared that Snapchat's daily video count has soared to 8 billion.
And it isn't slowing down any time soon. Snapchat's popularity lies in a young demographic addicted to their mobile phones.
In his first keynote in front of public-market investors, Spiegel made sure bankers understood Snapchat's growth trajectory as it fleshes out its advertising business before being listed as a public company.
Snapchat made a deal with Viacom that allows the media company to sell ads on Snapchat's behalf.
Recently, Snapchat raised a round of funding at a $16 billion valuation.