Creating an appealing brand identity can gain your business the traction it needs to outdo competitors and win a loyal customer base. The best way to build a brand is to combine your company’s core mission with the preferences and desires of your core audience. By finding a good balance, you’ll create a persona that is genuine, friendly and trustworthy, and that offers what your customers want.
A common misconception is that branding is slapping a clever logo or the right colors on a website or product. The truth is that the development of your company’s brand won’t be as straight forward as creating the services it proves. With products and services, customers can assess your business based on objective criteria such as its quality and features.When observing your brand, you’re appealing to the customer’s emotions and instincts. It’s about mutual trust and affection, not statistics, which means it’s difficult. Think of it this way: anyone can save up to buy a ring, the hard part is convincing the object of your desire to say yes. Your product is the ring and what it signifies; your brand is the person holding it.
Establish yourself as an industry leader by building a brand for your business that appeals to consumers by following these essential tips:
Define Your Brand
Your first efforts in building your brand should be defining it. Boil your company’s ventures, missions and aspirations down to a short list of its core strengths. Identify what its strengths are, then determine how those strengths can beat the competition and help your company stand out from the crowd.
The most effective way of defining your brand often comes down to zeroing in on what its brand values are. Today’s consumers want to know that they’re aligning themselves with brands that stand for some sort of social, environmental or economic change. If your brand offers a product, figure out how it to be socially and environmentally responsible with its manufacturing process. Aline your services with non-profits and social organizations. At the very least, you’ll reel in the wide net of potential customers looking to make a difference in the world.
Go For Social Media
Today’s adults primarily follow brands via social networking. If your brand isn’t active on social media already, you should know that you’ve established yourself as the flip phone in a sea of smartphones and tablets.
Social media marketing grants businesses the opportunity to leapfrog the expenses of traditional media and marketing and directly connect with customers. With a 100% higher lead-to-close rate than outbound marketing, using social media as a marketing tool can help you grow your brand and rake in loyal customer
Utilize social media to drive traffic to your site, boost its SEO and establish real relationships with others businesses and customers.
Create A Club
Not too many consumers are able to spot the difference between a Ralph Lauren polo and one from Gap when the logos are torn off. Yet, these brands have managed to acquire loyal customer bases by drawing a brand distinction.
Encourage your customers to go for your brand in a market where competitors likely provide the same selection and prices by mapping out how it is different. Carve out a brand identity that’s distinctive from the rest by contrasting it from other brands and highlighting not only how its prices, quality, design or efforts in stewardship make it unique, but also the culture and values that have made it what it is today.
Be Innovative, But Consistent
While your business should always strive to be innovative, consistency is key.
Consumers still flock to chain restaurants like McDonald’s and Applebee’s, not because their food is high quality, but because they know what to expect from them. These brands have managed to persevere throughout the age of growing consumer awareness by providing services that are consistent and reliable. A tourist in Dubai can look for the same golden arches that they’d find back home in Kansas City and end up at a McDonald’s that will serve them red carton of crisp french fries that look and tastes just like the ones from back home. While I’m not advocating that you jump to franchising your brand, I am highlighting that it’s important that customers know what they’re getting when they purchase from you. No one wants to put money down on an unknown.
Affiliate Marketing Can Be The Key
Don’t you wish you show your products off around the world? With affiliate marketing, you can! Form a mesh of affiliates that are everywhere your customers are, both online and in person, and your brand will thrive. Companies like Charles NGO can help accelerate the process of opening a revenue avenue while circumventing the hassles that come with new marketing initiatives. Consider implementing an affiliate marketing strategy to advocate for your brand.