44 search results for “Lauren Marinigh”

5 Questions to Ask Yourself Before Starting a Business

5 Questions to Ask Yourself Before Starting a Business

A lot of people don’t know whether or not they’re actually ready to take the leap into entrepreneurship. It can be hard and impossible to have everything figured out before jumping into starting your own business, but asking yourself these five questions can help you determine whether or not you’re ready.

1. What problem am I solving? 

What are you trying to solve with your business idea or product? If you can’t answer this question, you may want to go back and take a harder look at your idea. By having a business that solves a need, you’ll be creating something valuable for people.

The problem you are trying to solve may have to do with functionality, like a water bottle that keeps your water cold even if it’s in direct sunlight, but you can also be solving something less obvious like how FitBit lets you track your health on the fly and encourages people to get out walking more.

2. What makes me better?

What makes you better than your competition? Remember, everyone has competition in some way or another, even if it’s not directly obvious. Figure out what makes your product or service special. What makes it stand out from the rest?

For example, it could be where or how it’s made, the pricing, or a social responsibility aspect. Think about what it’s going to be that will make someone purchase your product over others? Always keep your answer top of mind in everything you do, especially in your marketing.

3. How much do I know about it?

You’re not going to be an expert in every aspect of business, but it is important to be an expert in your industry. For example, if you are opening a Mexican restaurant, you likely want to know everything there is to know about Mexican food, and have experience working in the restaurant/food industry.

Starting a business comes with a lot of learning curves, so being an expert and knowing as much as you can about your industry is critical in order to succeed.

4. How will I finance this?

We all know that starting a business requires money, and you are likely going to have to have a change in lifestyle going from a full-time career to starting from the ground up with your business. So before you jump in head first, work through your cash flow. How will you finance your business and what are your sales forecasts? Also take the time to explore all possible options for financing to figure out what works best for you, or maybe you’ll realize that starting a business just doesn’t make sense for you financially right now.

5. What is my exit strategy?

No one wants to start a business with the idea in their back of their head that they may fail, but it’s important to realize that failure is possible. Think about what defines failure to you and when you will know it’s time to give up. Would you regret taking the leap and risking it all if you failed? If the answer is no, then entrepreneurship may be the right path for you. 

Asking yourself these questions before jumping into entrepreneurship will help give you a better idea if you and your business idea is ready.

About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Signs You Need a Break from Work

5 Signs You Need a Break from Work


With the evolution of technology in the workplace, it’s hard to shut ourselves off from work beyond when we leave the office for the day. We are tuned in 24/7, and although this is great in some sense, it also can be horrible for our own wellbeing.

We as humans need a break. We need to take time for ourselves, and we need to make time for those things we love in life, and no, even if you love your job, that doesn’t count. But how do you know when you’re long overdue for a break from work? Here are five telltale signs.

1. You can't sleep at night

Spending your evenings tossing and turning because you can’t shut off your brain and relax enough to fall asleep? It’s time for a break. When we’re constantly on the go and don’t have time to take a step back and regroup, or spend time on ourselves, we often find ourselves lying in bed, staring at the ceiling, running through a million things in our head that we have to do.

As adults, we need around eight hours of sleep every night to allow our brain to recharge and our body to repair itself. If you aren’t getting enough sleep, you likely aren’t getting your best work done anyways, so take some time to let yourself catch up. Your body (and your work) will thank you for it.

2. You are lacking motivation

When our lives are go, go, go, and we lose touch with spending time on ourselves or finding a balance between work and life, we tend to be significantly unhappier. Unhappiness leads to loss of motivation, and a loss of motivation doesn’t do any good for yourself or your work.

If you find yourself dragging yourself out of bed to get to your job, where you don’t feel motivated to do anything every day, this doesn’t always mean you need a new job. In fact, it probably just means you need to take a break, regroup, have some time to reflect, and come back afterwards recharged and refreshed.

3. You don't have time for the things you enjoy

Work-life balance can be more important than you think. Having a balance between work and life helps not only motivate you in your job because you’re giving yourself time to just do you but also makes you a happier person. Taking time for yourself and things you enjoy is important and can help you be more productive in the hours you do spend at work.

Make time for the important things in your life like family, and exercise, and when I say make time, I don’t mean be on your phone working the whole time instead of being present in the now.

4. You're irritable

You start to realize that even the regular actions and behaviors of your colleagues are making your skin crawl and the thought of your day-to-day at work makes you moan with dissatisfaction. Your mood is notably grumpy even if nothing or no particular event has really happened to you.

This is a red flag that you need to get yourself on a plane or a beach, or somewhere that will allow you to regroup, and recharge. Overworking doesn’t help anyone or anything, and the last thing you want is to lose a job because you reacted to something in an unreasonable way. Do yourself a favour, use up those vacation days you have. They give them to you for a reason.

5. You constantly feel under the weather

We all get into that slump every now and then when the lack of sleep, motivation, and everything in between is just making us feel physically ill.

Do yourself a favour and make a list of the things you love and things you’d love to do and get done (outside of your work duties), commit to taking time off or finding time in your schedule to do these things for yourself. Remember that you need to take care of yourself, and life is too short to be unhappy. It’s amazing how doing something simple that we like can instantly change our perspective and mood.

So do yourself, and everyone else around you a favour, and put yourself and your health first for once and take a break.

About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Skills Every Social Media Professional Should Have

5 Skills Every Social Media Professional Should Have


With businesses continuing to see the importance of social media to help grow their business, spread awareness, and engage their customers, there is an increase and need for social media pros to help businesses succeed. 

Social media has become one of the most important marketing tools for businesses, and with the demand of social media and community managers growing, so is the competitiveness for professionals in this industry. Meaning that it’s important that you are continually learning and improving your skillset to not only be more competitive, but also be on top of the demands that come along with a job in this field. 

Here are some important skills for all social media professionals to have.

1. Design

It’s likely that you will have access to a graphic designer on the marketing team you work on, but in the world of social media, content can be fast paced and time sensitive, and you may not have time to work directly with a designer. Having some design knowledge can help for times when you need to create images for social on a fly.

2. Multimedia creation

Photos and videos can be the most effective content on social media. The saying, “A photo is worth a thousand words,” is incredibly accurate when it comes to social media engagement and the success of your social channels. In fact, social fans are 40 times more likely to share visual content than any other type. 

Therefore having the ability to produce quality images and videos for different social channels is a critical skill for social media pros. Especially since budgets and quick turnaround times may not allow for you to work with a professional photographer or videographer.

3. Analytics

Just like any marketing channel, people want proof that the time and money being spent in social media is worth it. Numbers can be everything, so it’s critical that as a social media professional you not only have the knowledge of how to pull important numbers, but also how to analyze them and draw key findings that will help you grow and improve your social channels.

4. Customer service

Social media is the new call centre for many businesses, and it is a real-time customer service tool. Even though you’re sitting behind a computer screen or device all day, it’s still critical to have impeccable customer service skills. From dealing with complaints and angry fans, to everyday community management and engagement, knowing how to create, and nurture your relationships with your social media fans is an important and necessary skill for social media professionals.

5. Content development

From sourcing external content to share on your channel, to writing something as short as a tweet, content development is a primary component of any successful social media platform. Knowing how to write both long form and short form content, and developing all types of content from photos and videos, to stories and campaigns. To be a successful social media professional, you must be a good storyteller, writer and content developer.

In today’s competitive workforce, it’s important for any professional to never stop learning and continue to improve and expand their skillset in order for them to stand out from the competition. In order to set yourself up for success in a career in social media management, accept that you are going to have to be a jack of all trades, and never stop learning.

About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Things Millennials Often Forget in the Workplace

5 Things Millennials Often Forget in the Workplace

As a millennial myself, I to get tired of hearing about the stereotypes that we have been plagued with. Other generations pin us as being unmotivated, in need of constant pats on our back and praise, and a generation that has a sense of entitlement no matter what level or position we find ourselves in.

I’ll be the first to admit, we are a generation that demands more from our workplaces. Maybe we are the first generation to speak up, or the first generation to not settle for dated human resource systems, but at the same time, there are certain workplace considerations that every generation (yes, even us) need to remember.

And here they are…

1. Work is work

We get caught up on working in places like Google with nap pods, catered meals, and employee benefits and perks that one could only dream about, but in reality not all (most) workplaces are going to be like that. Offices like Google are the unicorn in the sea of cubicles, and although employers ideally want their employees to love their jobs and workplaces, having expectations that just aren’t realistic for 99% of the organizations out there may be asking for too much.

2. You won’t land your dream job on day one

Advancement takes time, and it’s likely that you aren’t going to graduate and land your dream job in your dream company on day one. You can’t become an executive making all the decisions when you’re an entry-level employee, and likely the people in those roles started where you are now too.

Sometimes our education system gives us a false representation of what the real world will be like. It babies us in a way that makes us feel as if we are the experts in our field upon graduation. And often times it forgets to emphasize the learning curves and experience you’ll gain from actually working in your field. Realize that your career path is a journey, and you’re not supposed to reach the destination on day one.

3. You don’t know everything

We are the first generation to really watch and grow up with technology, we are extremely tech-savvy and bring a whole new set of skills that older generations would have never pictured would be needed in the modern workplace. But that doesn’t mean we are somehow above those that came before us.

No one on this planet, no matter what their age, knows everything, and there is always room to grow and learn. So if we expected the Boomers, the Xers and the other generations to respect us and the skills we bring to the table, we need to do the same with them. Maybe they don’t understand what Snapchat is, but hey that’s something they can learn from you, and maybe they can teach you about strategizing or business development from their years of experience.

4. Not everything deserves applause

Millennials, just like everyone else, like to be rewarded and recognized for a job well done. It makes us feel valued and lets us know that we are on the right track. But you can’t expect that your workplace is going to take the time to coddle you. If you feel that you have done a good job, you need to learn to recognize that personally and within yourself instead of seeking regular reassurance from others.

Employers want employees that do a good job without having to be asked, they want employees that can fly on their own without waiting for someone to guide them along the way. They want employees that can take criticism when it’s due, and run with it to improve. Be that employee.

5. There’s no “I” in team

We were taught this as children, but somehow we lost sight of it along the way. A team doesn’t function with just one person, in order for a business to be successful, you need to work well with the people around you.

Although being someone “junior” or newer in the workplace can make you feel like you need to prove yourself, when you open yourself up to the expertise that others bring to the table, you’ll not only learn and grow professionally but also show your employer that you can work with other people, overcome challenges as a group, and can be seen as a leader when the time comes.

Let’s face it, we hate the stereotypes people have about us “young people” but life is all about compromise, and sometimes you need to bend in order to reach success. Yes, we have a lot to bring to the table, but so does everyone else, so step off that pedestal you may have placed yourself on, and start seeing everyone as equal if you want to succeed.

About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Things They Don't Teach You in Business School

5 Things They Don't Teach You in Business School

The United States and Canada are two of the most educated countries in the world, and we’re lucky to have access to some of the best educational institutions out there. 

Although school is often necessary for many of the jobs available to us, our education system can’t prepare us for everything in the world. There are several skills that an expensive piece of paper won’t help fill, but these skills are often necessary to possess in order to succeed in life and especially as an entrepreneur.

1. Communication skills

The one critical skill that literally is important in every aspect of life and work. Whether you’re conversing with co-workers, family, managers, or just acquaintances, having clear and effective communication skills is what will help you succeed.

Although in school you speak with teachers and classmates, it doesn’t prepare you for what it will be like out in the real world conversing with clients or colleagues. For example, students can graduate in a field like sales, but be a very quiet and introverted person which means they’ll be in for a big (and likely uncomfortable) shock once they are working in the field. Communication skills are what will make and break you, and with younger generations communicating solely on digital devices, this can be one of those skills that often won’t come naturally.

2. How to handle money

We learn the basics of math in school, we learn how to calculate an angle of a triangle, or what X equals in an equation, but one of the things that is often missed in school is learning how to handle money in the real world.

Whether you are a business owner trying to create cash flow projections, or just a new grad trying to manage monthly bills, having some cash sense is valuable to help you succeed. Although we can wish schools would focus on practical, everyday math, it’s our responsibility to teach the next generation practical money knowledge and ourselves. This will set us up for success instead of setting us up for overdue credit card bills and piles of debt.

3. The importance of connections

We’ve all heard that it’s not about what you know but who you know, yet for some reason, when we’re students in school we just settle. We don’t bother to make connections outside of our friend circles, we don’t bother to really get to know our professors, and we graduate realizing that we know absolutely no one in our industry.

If there’s one thing that I wish I did when in school and even in my early days of my career, it’s to keep and value connections. Make an effort to stay in touch with classmates upon graduation; you never know where they will end up or when you may cross paths again. Plus, eventually, this will be a good group of people to know within your industry. Put yourself out there at networking events or conferences, and actually follow up with that pile of business cards that have accumulated in your wallet. You never know when someone within your network could come in handy for skill sharing, a reference, or other work opportunities.

4. Never stop learning

So you’ve graduated, and now you can officially end your decades of studying and make some money, right? Wrong. The world around us is constantly changing, and within a year your career could be obsolete or completely changed, that’s why it’s important to continue learning no matter where you are in your career path.

We don’t know everything, and there’s always something we can learn that will help improve our skillset and expand our minds, so look at each new challenge or opportunity and learn and grow from it.

5. Using feedback to improve

In school, we are given back assignments and tests telling us how we did. We’re given feedback on how we can improve or provided with the correct answers, but we usually throw these in a box or the trash and never look at them again. Because of this, when we graduate, we often find it a huge learning curve to take the feedback we get in our careers to improve or grow from.

Taking feedback, whether it be from customers, managers, or friends and family is a part of life and is what will help us grow into the people, entrepreneurs, or employees we want to be.

One of the most important things that you need to realize upon graduation or while a student is that school is not the end-all-be-all. It’s not going to teach you everything you need to succeed. So take it upon yourself to not just focus on the hard skills, but also the important soft skills too!

About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Tips to Attracting and Retaining Customers Online

5 Tips to Attracting and Retaining Customers Online

With online shopping sales growing from $231 billion in 2012 to an estimated $370 billion in 2017, it’s not a shocker that online shopping is one of the most popular ways to shop today. In fact, 72% of Millennials say they regularly browse for items and shop their options online before heading to a store or mall, and 50% say they regularly browse for items they don’t even need. So being online isn’t really an option anymore for retailers, it’s a necessity.

Zvelle, a luxury footwear brand is one of those many online retailers that have taken advantage of online shoppers and the ability to reach a wider audience through the Internet versus in-store or physical locations. The founder, CEO and creative director, Elham (Elle) AyoubZadeh, explained her desire to always build a brand, but more specifically a global brand, and by creating an online store, that goal can be more achievable.

But when you’re selling something like luxury shoes to women, it’s hard to convince them to take the plunge in spending the money on something that they aren’t going to get to try on until it arrives at their doorstep. How do you know you’ll like them? How do you know they’ll fit? Elle had some tips for online businesses that are concerned about converting sales and retaining customers when they can’t actually try on the product.

1. Photography

The first tip is to not skimp on product photography on your website and for your brand. If you claim to be selling a high-quality product, especially in the luxury sector, people expect that your website matches that brand image you’re trying to portray. Would you spend $200 on a pair of shoes if the website didn’t make them look worth the price tag? Probably not. Pay a professional to do this.

2. Content & Messaging

Just like with any business, Elle couldn’t stress the importance of having great content and messaging for your brand. “It’s important to clearly state who you are and why your product is worth trying,” she said. Your website, product descriptions, and all aspects of your brand should be consistent, and aim to build trust in order to lead yourself to sales.

3. Media & PR

Depending on the industry you are in, it can really help your business to aim to get some press coverage that you can showcase on your website and through social media. Landing opportunities like this won’t only get the word out about your brand but also help make your brand trustworthy and make your customers feel more confident in making a purchase. Zvelle for example recently landed a lot of press when Canadian Prime Minister, Justin Trudeau’s wife, Sophie Gregoire Trudeau wore her shoes on a visit to Japan. These things can be game changing for a start-up.

4. Shipping & Returns

If your business has the ability to, Elle suggested that providing free shipping and returns can really help boost your customer’s confidence. This way, you’ll ease their concern of the shoes not fitting and them not having the ability to send them back. This can also be a more effective tactic then discounting products as a way to motivate people to make their first order. “That just shows people that you don’t value your product or that it’s overpriced to begin with,” Elle shared.

5. Social Media

Lastly, spend time on your social media. Part of having an online business is being present and active everywhere that someone may find you online. Determine which platforms work best for you and your business, and which ones will help you reach them the most effectively and get in front of the eyes of your consumers. When you don’t have a physical store location, you don’t have the luxury of regular foot traffic that may happen to walk by or in your store. “Build it and they will come is not always trust for an online business,” Elle explained.

People will be willing to try products that are high quality, luxurious and attractive to them but that doesn’t mean that just having a great product is enough to bring you customers and sales. The above tips can help attract and retain consumers, as well as trust your brand. 

About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Ways to Get out of Your Comfort Zone

5 Ways to Get out of Your Comfort Zone

We all know our comfort zones. It’s that space we’ve created over the years where our activities and behaviors perfectly fit into a routine that minimizes stress and risk. Our comfort zones make us feel secure, which in turn make us happy because we experience lower anxiety and stress levels. 

But a study performed back in 1908 proved that staying in your comfort zone creates a steady level of performance, but in order to maximize performance we need to be in a relative state of anxiety. This state is called optimal anxiety and it sits just outside our comfort zone, which shouldn’t be mistaken for having too much anxiety where we are just too stressed to be productive.

So there’s no surprise that pushing ourselves out of that comfort zone into this optimal state of anxiety can lead us to success, especially when it comes to entrepreneurship. Here are just some of those uncomfortable things that many leaders have found to be the things that helped them get to the top. 

1. Consider meditating

How often have you gotten so caught up in life, your business, and how busy you are, that you forget to stop and smell the roses? Meditation can be a great way to regroup and is great for your mind, body and soul. It is proven to improve brain functionality, helps you sleep better, improves your metabolism, increases your attention span, and those are just a few of the great things it can do for you.

2. Learn to say “no”

We’ve all had problems saying no before, especially when it comes to work and business, and research shows that the more difficulty you have saying no, the more likely you are to experience stress, burnout and depression. Saying no can be a challenge for many people but saying it can allow for you to have the time to be more committed to pre-existing commitments. Realize when you need to say no to allow yourself to focus your productivity on the things that are the most important to you.

3. Practice public speaking

The fear of speaking in public is one of the most common among people. However, if you want to find success, especially as an entrepreneur, this is a fear you’re going to have to get over, or at least get used to. Whether it’s pitching, motivating employees or speaking at networking events, public speaking is going to be a part of your life as an entrepreneur. The good news is, practice makes perfect, so put yourself out there and stop running from speaking engagements.

4. Learn how to better negotiate

A huge part about being a successful businessperson is negotiation and it can be one of the most uncomfortable things. Not all of us feel bold or entitled enough to negotiate, even when the other party involved may expect you too. It can be tempting to take a subpar deal just because it’s better than nothing, or better than being rejected if you try to negotiate something better. But knowing your value and fighting for it is important and will help you reach the top.

5. Seek mentorship

Mentoring is more valuable than you think. Having someone by your side that has been there before can help with your business, and help you work through parts of your career that friends and family may not be able to help with. The hardest part is asking someone to be your mentor, and allowing yourself to open up and trust someone else with helping guide you and your business. But mentorship can be one of your most valuable business assets; so don’t shy away from making that move.

So put yourself out of your comfort zone, try some of these uncomfortable things, or try some of your own. It’s amazing what you can discover about yourself, and it can be even more amazing for your career and business.

About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Ways to Grow Your Email Subscribers

5 Ways to Grow Your Email Subscribers

An email subscriber list full of valuable customers and prospects can be extremely valuable to you and your business. But it’s a fact that your email database degrades by approximately 22.5% every year. That means that even if you have a good amount of emails on your list today, that doesn’t mean you should stop working to get more, and continue delivering value to the ones you have now. 

Here are five things you can do to help continue to grow your email list.

1. Give customers multiple chances to sign-up  

Likely your customers aren’t going to seek out where they can sign-up to receive emails, so give them optimal spots to sign-up across your website and throughout the buying process. For example, add an easy to find “subscribe” button on the main pages of your website, and when customers go to check out, give them a chance to opt-in for future communications.

2. Offer something exclusive

Give your visitors a reason to sign-up for your newsletter or future emails. What value are your emails going to provide your subscribers? For example, if they sign-up, they may receive a discount off their first order. But don’t just think about an incentive for them to register, think about incentives and value that will keep your subscribers interested long after them signing up. Like letting them know about product releases before anyone else, or giving them a look behind-the-scenes of your brand.

3. Encourage them to share

People trust their peers, so give your subscribers a chance to invite their friends or share the information in your emails with them. Add social media easy share links and the ability to easily forward content, like an “email to a friend” button. This will help you gain access to new people.

4. Create lead gen content

Developing content outside of your emails that can help generate and capture leads can be a great way to boost your email list subscriptions. Create a valuable eBook around a topic of interest to your audience or a whitepaper, and ask them to submit their email in order to receive it. Or create a contest that requires entrants to submit their email in order to enter.

5. Use social media

Cross promoting the opportunity to subscribe to your email list on social media is also a way to get the word out there and boost your email subscribers. Use your business pages to promote the offers you are promoting on your website or elsewhere. Add a call-to-action button to the top of your Facebook page, and if it makes sense, use platforms like Pinterest to promote your content to help drive additional leads.

Your email list can be one of your most valuable assets, so take some time and energy, and put it towards generating more email leads.

About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Ways to Run a More Environmentally Friendly Business

5 Ways to Run a More Environmentally Friendly Business

Consumers have shifted, and now more than ever, they are willing to put their money where their mouth is when it comes to shopping. Fifty-five percent of global online consumers say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact. 

We’ve seen an uprise of social enterprises, and companies thinking beyond just making money. But what if your brand wasn’t built off being socially responsibility?

How can any brand start thinking more about helping the planet and the world that we live in when it comes to their business? Here are five (easier) ways that your business can be more eco-friendly without changing your whole business model. 

Switch to reusable or green packaging 

Does your store use plastic bags? Or what kind of packaging do you use to ship product to your customers? There are so many eco-friendly packaging options now, from compostable or reusable bags, to packaging that can be planted in your garden. Rethink the type of packaging you are using at all stages of your business, and figure out alternatives or ways you can cut back.

Implement a waste program

Especially if you are a business with a physical location, implement a waste recycling program within your store or office. This can be as simple as making sure people are informed about what goes into recycling, versus garbage, and adding a compost/green bin. Also, if you have staff, provide them with reusable water bottles, and dishes in the break room to encourage them to reduce, reuse and recycle.

Be conscious about electricity

This may seem like a no-brainer, but how many times do you walk by a store or building and see so many lights left on when the place isn’t even open? Turn off your lights, unplug things that aren’t in use, change lighting to be energy-saving, or better yet, if you have windows, use natural light more.

Use natural cleaning products

When you use regular cleaning products, harmful chemicals are being released into the environment. By changing to natural cleaning products, you’re helping reduce pollution into our water system and eliminating fewer smog-producing chemicals. There are so many recipes online to make your own cleaning products with products you may already have in your cupboards, like vinegar or baking soda.

Get involved and support a cause

Being socially responsible doesn’t always have to do with eco-friendly lifestyle changes, getting your business involved in the community to support a cause can be great for team building, your community, and your business. Organize a local neighbourhood clean up after the snow melts, volunteer at a local soup kitchen, give a portion of profits on particular days towards a cause you care about, the options are endless.

Being more socially responsible as a person, and business owner can be easier than you think. Small changes can have a big impact!

About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Ways to Use Snapchat for Business

5 Ways to Use Snapchat for Business


Snapchat isn’t disappearing anytime soon. With over 100 million daily active users, and 71% of those users falling between the ages of 18-34, it’s evident that this messaging platform is a go-to for young people that’s here to stay.

Since its initial birth into the world of social just four years ago, this image and video messaging platform has many businesses still raising their eyebrows. Just like with any social platform, figuring out if a platform is right for your business is one thing, but figuring out unique ways to use it is another.

Here are five ways to embrace and use Snapchat for your business. 

1. Live event coverage

It’s pretty likely that all your fans and customers can’t make it out to attend every event you host, sponsor or attend, so utilizing Snapchat can be a great way to give them an all access pass from wherever they are.

Leading up to the event, build the hype by giving fans a behind the scenes look of event preparations, and show them sneak peeks of what to expect or what to prepare for.

The day of the event, highlight the key moments of the event on your Snapchat story for attendees to recap their day, and also for fans that didn’t get to attend. Chatting with exclusive event speakers or attendees in quick Q&A’s can also be a great way for even attendees to get more than they came for.

2. Give fans an exclusive look

How often do you get to see what happens behind the closed doors of your favourite brand or business? Take your fans behind the scenes by showing them aspects of your business that they have never seen before. Snapchat can be a great platform to offer fans exclusive footage that they won’t get anywhere else and engage them in a new way.

Here are some ideas for going behind the scenes:

  • Give fans a sneak peek to a new product you’ll be releasing
  • Show fans what your offices or workspaces are like
  • Introduce fans to cool staff and what they do
  • Take fans behind the setup of an event, commercial, or photoshoot

3. Partner with influencers

Statistics show that word-of-mouth marketing increases customer retention and produces twice the amount of sales. Influencer marketing functions as a form of word-of-mouth marketing by utilizing people who already have a large fan base of their own. Influencers can help spread brand awareness and reach a new audience in a way traditional media can’t. Plus, they can add a personality and humanize your brand due to the personal nature of the Snapchat platform.

Find influencers that already love your brand, or are playing in your space in their own unique way. For example, if you are a food producer, you may look at food vloggers to take over your account to bring followers on a food tour of a city. Finding the perfect and seamless match for your brand will help guarantee success, plus, these influencers are already producing great content anyway, so why not have them produce it for you?

4. Show off your product in action

Give people a taste of what your products do, or different uses they have. For example, if you were a clothing retailer, show fans different ways you can wear a certain garment you sell in your store or online. This can even be a great way to get feedback on new products. Snap a photo of a new product, and ask fans to send a Snapchat back telling you what you think.

5. Give special offers

Who doesn’t love free stuff or incentives? Give your fans a reason to keep coming back for more by providing promo codes, discounts or prizes for fans that engage with your brand. For example, you may want to provide a promo code at the end of your Snapchat story so people are enticed to watch your whole story, or encourage fans to screenshot one of your snaps to redeem something instore when they show staff the photo.

If you’ve decided to hop on the Snapchat bandwagon with your brand, be prepared to get creative and think outside the box. Snapchat is unlike any other platform out there, and the content you are producing for more traditional social platforms isn’t going to guarantee success for Snapchat. With the exclusivity Snapchat gives to your content, give your fans what they want, and make them feel special with a V.I.P. treatment.

About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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