46 search results for “Lauren Marinigh”

10 Incredibly Inspiring Quotes from Extraordinary Women

10 Incredibly Inspiring Quotes from Extraordinary Women

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Inspirational and fearless females that are kicking butt in their careers and in life surround us, and everyone needs a little dose of motivation every now and then. Here are ten quotes from some of those dynamo ladies.

1. Barbara Corcoran on success

“The difference between successful people and others is how long they spend time feeling sorry for themselves.”

Barbara is businesswoman, investor, speaker, consultant, author and television personality on Shark Tank.

 2. Arianna Huffington on failure

“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes—understanding that failure is not the opposite of success, it’s part of success.” 

Arianna is the co-founder and editor-in-chief of the Huffington Post.

3. Sarah Blakely on competition 

“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.”

Sarah is a businessperson and founder of Spanx, an American intimate apparel company.

4. Mary Anne Radmacher on courage

“Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day saying, “I will try again tomorrow.”

Mary Anne is an author and artist and conducts workshops on living a full, creative, balanced life.

5. Michelle Obama on realizing your importance

“You may not always have a comfortable life and you will not always be able to solve all of the world’s problems at once but don’t ever underestimate the importance you can have because history has shown us that courage can be contagious and hope can take on a life of its own.”

Michelle Obama is lawyer, writer, and the first African-American First Lady of the United States.

6. Oprah Winfrey on living your life

“Create the highest, grandest vision possible for your life, because you become what you believe.” 

Oprah is a talk show host, actress, producer and philanthropist.

7. Estee Lauder on selling 

“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.”

Estee Lauder was a businesswoman who co-founded Estee Lauder Companies with her husband. She was the only lady in Time magazine’s 1998 list of the 20 most influential business geniuses of the 20th century.

8. Debbi Fields on pursuing your passion

“What I wanted was to be allowed to do the thing in the world that I did best—which I believed then and believe now is the greatest privilege there is. When I did that, success found me.”

Debbi is the founder and spokesperson of Mrs. Fields Bakeries, as well as a writer.

9. Sheryl Sandberg on leadership

“Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.” 

A technology executive, activist and author, Sheryl is the Chief Operating Officer of Facebook.

10. Rosabeth Moss Kanter on innovation

“To stay ahead, you must have your next idea waiting in the wings.”

Rosabeth is a business professor at Harvard and director and chair of the Harvard University Advanced Learning Initiative.

About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Habits That Help You Learn Faster

5 Habits That Help You Learn Faster

Your brain is one of the most important parts of your body, but we’ve likely all had times where it’s failed us when it comes to memory. How many times do you recognize someone’s face but can’t remember their name or where you know them from? And as we get older, we often find it hard to absorb information like we were able to before, especially when we’re trying to learn something new.

But I have good news! There’s ways to train your brain to not only help you better remember things, but also learn faster. Here are five things you can incorporate into your learning that help. 

1. Adjust your learning environment

We all have developed times of the day where we find learning and productivity is at an all time high. We also all know too well what it’s like to feel like it’s not humanly possible to focus, or shove anything else into our brains. This is because we have biological rhythms for our mental state. So in order to be the most effective when learning, you need to identify those times you do your best learning.

How? Start tracking these times throughout a week to help identify high and low points in your week and what your environment was at the time. This will help you identify patterns. From there, you’ll be able to figure out the best times for you to be at your best.

2. Take notes

Taking notes helps our brains remember and analyze information we are learning. And no, this doesn’t mean making notes on your computer; we’re talking about the classic, old school hand written notes.

With writing we are forced to make quicker judgments about the information we are hearing, where as when we type, we often aren’t thinking about or processing the information since we type faster. So start taking notes in meetings, classes, webinars, etc. to allow yourself to absorb more information.

3. Exercise your brain

Just like the rest of our bodies, your brain also needs exercising. Start by forcing yourself to learn something new or even utilize technology in a way that works in your favour. Technology is famously known as the solution to help us think less, but in reality, it can also help our brains too. Several apps exist out there that will challenge our brains and keep us healthy like Lumosity and BrainHQ.

4. Get out of your routine
 

Doing the same thing day after day reduces the brains ability, but when we challenge ourselves to get out of our routine and do something different, our brain reacts in a different way too. Your brain will begin to wire new pathways and help you do new things better and faster. For example, if you’re a procrastinator, the more you don’t procrastinate, your brain will change its ways and not want to wait last minute to make things happen. Remember, starting small is critical in making these sorts of changes.

5. Watch your diet

Eating foods that contain protein and fiber make your mind healthier. Food like fish, fruit and vegetables will all help you perform optimally and helps boost and produce dopamine, which assists in learning and memory. Avoid foods like juice, cheese, white rice, as these contain saturated fats and sugar. 

You need to stop blaming your terrible memory on your brain, and start trying things like the five habits above to help boost your brains functionality, which in turn will help you learn and absorb more!


About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Habits That Make You Unlikeable in the Workplace

5 Habits That Make You Unlikeable in the Workplace

You can’t live your life in hopes that everyone is going to like you, we all know that, but at the same time, as humans, we naturally want people to like us. But what if you’re doing things without realizing it that are making you unlikeable? Here are some of the most common things you may be doing that’s rubbing others the wrong way.   

1. Bragging

Regular bragging can be pretty obvious, you likely know when you are trying to show off or are saying things that come off as being self-centered, but humble bragging is a whole other ball game. For example, joking about how people recognize you in real life from social media, to show off just how popular you are or how many followers you have. People catch on to humble bragging, and you can’t mask bragging this way because they’ll see right through it.

2. Being too serious

No matter what your job is, your goals or your passions, being too serious and taking life too seriously makes it hard for people to really see the human side of you, which in turn, makes it hard to like you. Yes, there is a time and place for seriousness, but you can’t take life too seriously.

Likeable people can balance fun and seriousnesss, they get things done, but also can be personable and let things go. Do you notice people joking around and having fun with others but not you? Maybe it’s because they don’t feel they can have that sort of relationship with you.

3. Complaining

We all are guilty of complaining about different things in our lives outside and inside of work, but complaining too much, especially to the same people, can be dangerous. You don’t want people to see you as being the person who is never happy and always complaining, and that can often come when you are always venting and complaining around the same people.

Start paying attention to how many negative things or complaints you are saying each day. If you notice that one of the first things that comes to mind is negative about a person or situation, this usually means other people have noticed too.

4. Gossiping

Being someone who talks about others behind their back is a dangerous act, and one that will likely make you less likeable and less trustworthy. If you are someone who acts like you like someone, and then behind your back talks about them to others in a negative way, how do you expect anyone to trust that you’re not doing the same with them? Soon you’ll realize that you’re pushing people away by doing this, so do yourself a favour, and keep these thoughts to yourself.

5. Not having an open mind

Closed-minded people don’t get very far in life. Open-minded people are approachable and more interesting to others. I mean, who wants to talk to someone who is so set in their ways, isn’t open to hearing out others or trying new things, and already has opinions on everything? In the workplace especially, being approachable is a big strength, it brings new ideas to the table and makes people feel they can ask for help. So quit passing judgment on everyone and their options and start with an open-mind that is ready to listen.

No one wants to be unlikeable, so start paying more attention to your actions that may be turning other people away from you.


About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Questions to Ask Yourself Before Starting a Business

5 Questions to Ask Yourself Before Starting a Business

A lot of people don’t know whether or not they’re actually ready to take the leap into entrepreneurship. It can be hard and impossible to have everything figured out before jumping into starting your own business, but asking yourself these five questions can help you determine whether or not you’re ready.

1. What problem am I solving? 

What are you trying to solve with your business idea or product? If you can’t answer this question, you may want to go back and take a harder look at your idea. By having a business that solves a need, you’ll be creating something valuable for people.

The problem you are trying to solve may have to do with functionality, like a water bottle that keeps your water cold even if it’s in direct sunlight, but you can also be solving something less obvious like how FitBit lets you track your health on the fly and encourages people to get out walking more.

2. What makes me better?

What makes you better than your competition? Remember, everyone has competition in some way or another, even if it’s not directly obvious. Figure out what makes your product or service special. What makes it stand out from the rest?

For example, it could be where or how it’s made, the pricing, or a social responsibility aspect. Think about what it’s going to be that will make someone purchase your product over others? Always keep your answer top of mind in everything you do, especially in your marketing.

3. How much do I know about it?

You’re not going to be an expert in every aspect of business, but it is important to be an expert in your industry. For example, if you are opening a Mexican restaurant, you likely want to know everything there is to know about Mexican food, and have experience working in the restaurant/food industry.

Starting a business comes with a lot of learning curves, so being an expert and knowing as much as you can about your industry is critical in order to succeed.

4. How will I finance this?

We all know that starting a business requires money, and you are likely going to have to have a change in lifestyle going from a full-time career to starting from the ground up with your business. So before you jump in head first, work through your cash flow. How will you finance your business and what are your sales forecasts? Also take the time to explore all possible options for financing to figure out what works best for you, or maybe you’ll realize that starting a business just doesn’t make sense for you financially right now.

5. What is my exit strategy?

No one wants to start a business with the idea in their back of their head that they may fail, but it’s important to realize that failure is possible. Think about what defines failure to you and when you will know it’s time to give up. Would you regret taking the leap and risking it all if you failed? If the answer is no, then entrepreneurship may be the right path for you. 

Asking yourself these questions before jumping into entrepreneurship will help give you a better idea if you and your business idea is ready.


About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Skills Every Social Media Professional Should Have

5 Skills Every Social Media Professional Should Have

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With businesses continuing to see the importance of social media to help grow their business, spread awareness, and engage their customers, there is an increase and need for social media pros to help businesses succeed. 

Social media has become one of the most important marketing tools for businesses, and with the demand of social media and community managers growing, so is the competitiveness for professionals in this industry. Meaning that it’s important that you are continually learning and improving your skillset to not only be more competitive, but also be on top of the demands that come along with a job in this field. 

Here are some important skills for all social media professionals to have.

1. Design

It’s likely that you will have access to a graphic designer on the marketing team you work on, but in the world of social media, content can be fast paced and time sensitive, and you may not have time to work directly with a designer. Having some design knowledge can help for times when you need to create images for social on a fly.

2. Multimedia creation

Photos and videos can be the most effective content on social media. The saying, “A photo is worth a thousand words,” is incredibly accurate when it comes to social media engagement and the success of your social channels. In fact, social fans are 40 times more likely to share visual content than any other type. 

Therefore having the ability to produce quality images and videos for different social channels is a critical skill for social media pros. Especially since budgets and quick turnaround times may not allow for you to work with a professional photographer or videographer.

3. Analytics

Just like any marketing channel, people want proof that the time and money being spent in social media is worth it. Numbers can be everything, so it’s critical that as a social media professional you not only have the knowledge of how to pull important numbers, but also how to analyze them and draw key findings that will help you grow and improve your social channels.

4. Customer service

Social media is the new call centre for many businesses, and it is a real-time customer service tool. Even though you’re sitting behind a computer screen or device all day, it’s still critical to have impeccable customer service skills. From dealing with complaints and angry fans, to everyday community management and engagement, knowing how to create, and nurture your relationships with your social media fans is an important and necessary skill for social media professionals.

5. Content development

From sourcing external content to share on your channel, to writing something as short as a tweet, content development is a primary component of any successful social media platform. Knowing how to write both long form and short form content, and developing all types of content from photos and videos, to stories and campaigns. To be a successful social media professional, you must be a good storyteller, writer and content developer.

In today’s competitive workforce, it’s important for any professional to never stop learning and continue to improve and expand their skillset in order for them to stand out from the competition. In order to set yourself up for success in a career in social media management, accept that you are going to have to be a jack of all trades, and never stop learning.


About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Ways to Grow Your Email Subscribers

5 Ways to Grow Your Email Subscribers

An email subscriber list full of valuable customers and prospects can be extremely valuable to you and your business. But it’s a fact that your email database degrades by approximately 22.5% every year. That means that even if you have a good amount of emails on your list today, that doesn’t mean you should stop working to get more, and continue delivering value to the ones you have now. 

Here are five things you can do to help continue to grow your email list.

1. Give customers multiple chances to sign-up  

Likely your customers aren’t going to seek out where they can sign-up to receive emails, so give them optimal spots to sign-up across your website and throughout the buying process. For example, add an easy to find “subscribe” button on the main pages of your website, and when customers go to check out, give them a chance to opt-in for future communications.

2. Offer something exclusive

Give your visitors a reason to sign-up for your newsletter or future emails. What value are your emails going to provide your subscribers? For example, if they sign-up, they may receive a discount off their first order. But don’t just think about an incentive for them to register, think about incentives and value that will keep your subscribers interested long after them signing up. Like letting them know about product releases before anyone else, or giving them a look behind-the-scenes of your brand.

3. Encourage them to share
 

People trust their peers, so give your subscribers a chance to invite their friends or share the information in your emails with them. Add social media easy share links and the ability to easily forward content, like an “email to a friend” button. This will help you gain access to new people.

4. Create lead gen content


Developing content outside of your emails that can help generate and capture leads can be a great way to boost your email list subscriptions. Create a valuable eBook around a topic of interest to your audience or a whitepaper, and ask them to submit their email in order to receive it. Or create a contest that requires entrants to submit their email in order to enter.

5. Use social media

Cross promoting the opportunity to subscribe to your email list on social media is also a way to get the word out there and boost your email subscribers. Use your business pages to promote the offers you are promoting on your website or elsewhere. Add a call-to-action button to the top of your Facebook page, and if it makes sense, use platforms like Pinterest to promote your content to help drive additional leads.

Your email list can be one of your most valuable assets, so take some time and energy, and put it towards generating more email leads.


About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Ways to Run a More Environmentally Friendly Business

5 Ways to Run a More Environmentally Friendly Business

Consumers have shifted, and now more than ever, they are willing to put their money where their mouth is when it comes to shopping. Fifty-five percent of global online consumers say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact. 

We’ve seen an uprise of social enterprises, and companies thinking beyond just making money. But what if your brand wasn’t built off being socially responsibility?

How can any brand start thinking more about helping the planet and the world that we live in when it comes to their business? Here are five (easier) ways that your business can be more eco-friendly without changing your whole business model. 

Switch to reusable or green packaging 

Does your store use plastic bags? Or what kind of packaging do you use to ship product to your customers? There are so many eco-friendly packaging options now, from compostable or reusable bags, to packaging that can be planted in your garden. Rethink the type of packaging you are using at all stages of your business, and figure out alternatives or ways you can cut back.

Implement a waste program

Especially if you are a business with a physical location, implement a waste recycling program within your store or office. This can be as simple as making sure people are informed about what goes into recycling, versus garbage, and adding a compost/green bin. Also, if you have staff, provide them with reusable water bottles, and dishes in the break room to encourage them to reduce, reuse and recycle.

Be conscious about electricity

This may seem like a no-brainer, but how many times do you walk by a store or building and see so many lights left on when the place isn’t even open? Turn off your lights, unplug things that aren’t in use, change lighting to be energy-saving, or better yet, if you have windows, use natural light more.

Use natural cleaning products

When you use regular cleaning products, harmful chemicals are being released into the environment. By changing to natural cleaning products, you’re helping reduce pollution into our water system and eliminating fewer smog-producing chemicals. There are so many recipes online to make your own cleaning products with products you may already have in your cupboards, like vinegar or baking soda.

Get involved and support a cause

Being socially responsible doesn’t always have to do with eco-friendly lifestyle changes, getting your business involved in the community to support a cause can be great for team building, your community, and your business. Organize a local neighbourhood clean up after the snow melts, volunteer at a local soup kitchen, give a portion of profits on particular days towards a cause you care about, the options are endless.

Being more socially responsible as a person, and business owner can be easier than you think. Small changes can have a big impact!


About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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7 Inspiring Women in Tech That Are Crushing It

7 Inspiring Women in Tech That Are Crushing It

It doesn’t take a rocket scientist to realize that there is a major gender gap in the tech world. The tech industry has definitely been known as a “men’s club”, but that hasn’t stopped these fearless, and ambitious females from rising to the top despite the adversity. 

Here are seven women in tech that are crushing it, and paving the way for women to come.

Sheryl Sandberg, COO, Facebook

Sandberg’s net worth is around $1 billion and she has really made her mark as Facebook’s chief operating officer. Sandberg also authored the book, Lean In: Women, Work, and the Will to Lead, which led her to scoring a movie deal from Sony Pictures.

Meg Whitman, CEO, HP

Before becoming CEO at HP, Whitman made her fortune at eBay and is reportedly worth $1.9 billion. Whitman is also the only female tech executive to hit Forbes’ list of the 400 richest Americans.

Angela Ahrendts, SVP of Retail & Online Stores, Apple

She may not have CEO beside her name but Ahrendts was CEO at Burberry before moving to join Apple’s CEO, Tim Cook’s executive team. Not only is Ahrendts the only senior executive at Apple, it’s rumored that she earned $70 million in 2014, which is more than any other executive at Apple, including the CEO.

Marissa Mayer, CEO, Yahoo

Sitting on Forbes’ list of America’s richest self-made women, Mayer as an estimated net worth of $300 million. Prior to becoming CEO at Yahoo, Mayer worked 13 years at Google helping to develop tools we all know and love like Google Maps and Gmail.

Cher Wang, Co-Founder & Chair, HTC

Known to be the most powerful female in wireless, co-founder and chair of HTC, Cher Wang founded VIA Technologies in 1987 which 10 years later became HTC. The tech powerhouse said at one point to be making one in every six smartphones sold in the USA. The combined fortune of this couple was $3.1 billion in 2011 when they were named the richest couple in Taiwan.

Zhou Qunfei, Founder & CEO, Lens Technology

The world’s richest woman tech founder as of March 2015, Qunfei owns nearly 88% of Lens Technology, one of the world’s largest makers of glass covers for mobile phones and tablets that supplies top companies like Apple and Samsung. Qunfei started her company after learning about glass making and today has over 60,000 employees.

Susan Wojcicki, CEO, YouTube

As the 16th employee of Google, Wojcicki moved on to become CEO of the Internets video hub, YouTube. Wojcicki can be thanked for Google AdSense and she also spearheaded Google’s purchase of YouTube. Wojcicki is known to be hands on and regularly engages with YouTube creators to help improve the platform.

If these fearless and bold females don’t inspire you, I don’t know what will.


About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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7 Reasons Your Business Should Be on Instagram

7 Reasons Your Business Should Be on Instagram

With over 500 million users, and 70 million photos per day being shared, there’s no question on whether or not Instagram is here to stay. And with Instagram just recently launching a self-serve advertising platform, there are even more possibilities for you and your business.  

1. People spend a lot of time on Instagram

In fact, next to Facebook, Instagram is one of the most popular social networks for time spent on the platform. Which means that you have more time and a better chance of getting yourself in front of your audience. Now is that something you just ignore?

2. Instagram drives sales 

Instagram has a higher conversion rate for sales then platforms like Polyvore and Pinterest. Visitors often go on to purchase items after visiting Instagram accounts and on average spend $65.00. Since Instagram is such a visual platform, it cuts through the clutter and lets your products speak for themselves.

3. Visual content dominates

Social media users want visual content. How many times have you scrolled past a million posts on your feeds and stopped at a photo or video? Visual content is said to be one of the most important components when it comes to marketing for business and optimizing their social media presence.

4. The audience on Instagram is always engaged

Although Facebook is still the most popular social media platform, Instagram followers are more likely to engage and share content. Top brands are seeing a 4.21% engagement rate on the platform, which has coined it to be the king of engagement in terms of social media.

5. It allows you to be creative

Instagram has endless possibilities for creativity. It allows you to tell stories, get creative, and create a visual identity for your brand in a more real-time, fun way. Run contests, engage with your fans, and be consistent. Instagram is a fun platform, so don’t be afraid to experiment, and show your brands personality.

6. You can leverage user-generated content

Especially if you are selling a product, your customers can be your key to success on Instagram. Encourage them to share their photos of your product, or seek out those that already are, and repurpose that content. Customers love to see brands interact and acknowledge them, so this is a win-win for the both of you. 

7. Take customers behind-the-scenes

Instagram allows you to get creative with bringing your customers to a side of your brand that they may never see. Give them sneak peeks of new products or menu items; show them what it’s like to work at your company, or what goes into making their favourite products. Even if you are sitting in an office or warehouse all day, there is still tons of content you can create; you just need to be creative.

So with millions of users, millions of photos being shared each day, and the highest engagement of any other platform, do you need any more reasons to get yourself and your business on this platform? I don’t think so.


About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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Could These 5 Traits Determine If You’re an Entrepreneur?

Could These 5 Traits Determine If You’re an Entrepreneur?

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Not everyone is built to be an entrepreneur, it takes a certain type of person to take the plunge and jump into starting their own business and creating their own destiny. Entrepreneurs are brave, confident, risk-takers and aim to make a difference in the economy and the world.

So what are the most surprising characteristics of an entrepreneur? Here are five.

1. They are not team players

This doesn’t mean that entrepreneurs can’t work with other people too, but likely they got to where they are today because they were independent and forged their own path.

Entrepreneurs often start businesses because they don’t like working for others and want to be their own boss, doing something they are passionate about. 

2. They are confident

An entrepreneur goes against the grain to create their own pathway to success, so even when they may have people in their lives telling them they’re crazy, or that they won’t succeed, they take it like a grain of salt.

In order for a business to work, you need to be confident in your idea and your ability, there’s no room for self doubt because if you believe in your idea and business, so will other people.

3. They don't fear failure

Entrepreneurs need to be resilient, and even successful entrepreneurs have likely hit road bumps and failure at some point. Entrepreneurs need to be able to take failure and use it as a way to grow, and improve.

By deciding to take the leap into starting a business, you are already welcoming the chance of failure, but entrepreneurs do not let this hold them back or stop them, instead, if they fall down, they pick themselves up and move on.

4. They live frugally 

There are few entrepreneurs that start off as millionaires; in fact, most accept the fact that they will have to live on little to nothing when starting off.

Entrepreneurs know how to live frugally, and since building a career from the ground up, in a field they are passionate about is more important than money, they have accepted that they will have to live with less and are okay with it.

5. They are jacks-of-all-trades

When you decide to go into entrepreneurship, you may not have experience in every aspect of your business, but you are willing to take it all on and learn. Entrepreneurs know how to juggle everything and anything that is thrown their way.

Even though many entrepreneurs can’t do everything perfectly, and have to ask for help, as an entrepreneur, you have to be open to learn and continue to learn, even about those boring, meticulous things that you may not enjoy.

Although these are only five of the characteristics that make up an entrepreneur, this is just a fraction of the qualities and characteristics that they possess.


About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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