45 search results for “Lauren Marinigh”

Want to Learn to Code? Here Are 5 Places to Start for Free

Want to Learn to Code? Here Are 5 Places to Start for Free

Learning to code can be a great skill to add to your resume, especially in 2016, where employers are expecting more and more from its employees and their skillset. But do you have to spend hours, years, and a ton of cash to head to university to learn to code? No.

These websites offer free resources to help you develop coding skills. They definitely aren’t going to make you an expert, but everyone has to start somewhere, and why not start somewhere for free?

Codeacademy

Codeacademy prides itself on rethinking the traditional form of education and has taught millions of people how to code through their interactive platform. Whether you are looking for a career change or just looking to learn something new, Codeacademy is one of the most popular spots to learn to code for free.

Coursera

Offering over 1,000 courses, taught by over 119 institutions, on a variety of topics, Coursera is a great spot to learn to code, or to learn just about anything. Each course features pre-recorded videos, quizzes and hands-on projects, as well as help and support, and the ability to connect with other learners.

Khan Academy
 
han Academy has a mission to provide free, world-class education to anyone, anywhere, and although they offer courses on a variety of topics, like math and art, Khan Academy also offers free courses on coding. The courses are done at your own pace, include interactive exercises, and they pride themselves on being free with no hidden catches!

Udemy

Courses on Udemy can be created by anyone, so you have to make sure to read reviews beforehand, but there are several amazing courses available! Udemy has over 11,000 students and more than 40,000 courses to choose from in a variety of topics, including coding. Not all courses are free, but several of the beginner coding courses are, and many of the paid ones are reasonably priced.

The Odin Project

Created by developers who wished something like this existed when they were learning how to code, The Odin Project produced a curriculum with some of the best resources online to help you learn to code. As you go through the curriculum, you will build on projects that will help you really learn the material in a hands-on way.

So take some time to buld your skillset, and learn something new. Even if you don’t plan on becoming a developer, learning something outside of your expertise can be beneficial in many different aspects, especially to employers.

About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Ways to Grow Your Email Subscribers

5 Ways to Grow Your Email Subscribers

An email subscriber list full of valuable customers and prospects can be extremely valuable to you and your business. But it’s a fact that your email database degrades by approximately 22.5% every year. That means that even if you have a good amount of emails on your list today, that doesn’t mean you should stop working to get more, and continue delivering value to the ones you have now. 

Here are five things you can do to help continue to grow your email list.

1. Give customers multiple chances to sign-up  

Likely your customers aren’t going to seek out where they can sign-up to receive emails, so give them optimal spots to sign-up across your website and throughout the buying process. For example, add an easy to find “subscribe” button on the main pages of your website, and when customers go to check out, give them a chance to opt-in for future communications.

2. Offer something exclusive

Give your visitors a reason to sign-up for your newsletter or future emails. What value are your emails going to provide your subscribers? For example, if they sign-up, they may receive a discount off their first order. But don’t just think about an incentive for them to register, think about incentives and value that will keep your subscribers interested long after them signing up. Like letting them know about product releases before anyone else, or giving them a look behind-the-scenes of your brand.

3. Encourage them to share
 

People trust their peers, so give your subscribers a chance to invite their friends or share the information in your emails with them. Add social media easy share links and the ability to easily forward content, like an “email to a friend” button. This will help you gain access to new people.

4. Create lead gen content


Developing content outside of your emails that can help generate and capture leads can be a great way to boost your email list subscriptions. Create a valuable eBook around a topic of interest to your audience or a whitepaper, and ask them to submit their email in order to receive it. Or create a contest that requires entrants to submit their email in order to enter.

5. Use social media

Cross promoting the opportunity to subscribe to your email list on social media is also a way to get the word out there and boost your email subscribers. Use your business pages to promote the offers you are promoting on your website or elsewhere. Add a call-to-action button to the top of your Facebook page, and if it makes sense, use platforms like Pinterest to promote your content to help drive additional leads.

Your email list can be one of your most valuable assets, so take some time and energy, and put it towards generating more email leads.


About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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7 Inspiring Women in Tech That Are Crushing It

7 Inspiring Women in Tech That Are Crushing It

It doesn’t take a rocket scientist to realize that there is a major gender gap in the tech world. The tech industry has definitely been known as a “men’s club”, but that hasn’t stopped these fearless, and ambitious females from rising to the top despite the adversity. 

Here are seven women in tech that are crushing it, and paving the way for women to come.

Sheryl Sandberg, COO, Facebook

Sandberg’s net worth is around $1 billion and she has really made her mark as Facebook’s chief operating officer. Sandberg also authored the book, Lean In: Women, Work, and the Will to Lead, which led her to scoring a movie deal from Sony Pictures.

Meg Whitman, CEO, HP

Before becoming CEO at HP, Whitman made her fortune at eBay and is reportedly worth $1.9 billion. Whitman is also the only female tech executive to hit Forbes’ list of the 400 richest Americans.

Angela Ahrendts, SVP of Retail & Online Stores, Apple

She may not have CEO beside her name but Ahrendts was CEO at Burberry before moving to join Apple’s CEO, Tim Cook’s executive team. Not only is Ahrendts the only senior executive at Apple, it’s rumored that she earned $70 million in 2014, which is more than any other executive at Apple, including the CEO.

Marissa Mayer, CEO, Yahoo

Sitting on Forbes’ list of America’s richest self-made women, Mayer as an estimated net worth of $300 million. Prior to becoming CEO at Yahoo, Mayer worked 13 years at Google helping to develop tools we all know and love like Google Maps and Gmail.

Cher Wang, Co-Founder & Chair, HTC

Known to be the most powerful female in wireless, co-founder and chair of HTC, Cher Wang founded VIA Technologies in 1987 which 10 years later became HTC. The tech powerhouse said at one point to be making one in every six smartphones sold in the USA. The combined fortune of this couple was $3.1 billion in 2011 when they were named the richest couple in Taiwan.

Zhou Qunfei, Founder & CEO, Lens Technology

The world’s richest woman tech founder as of March 2015, Qunfei owns nearly 88% of Lens Technology, one of the world’s largest makers of glass covers for mobile phones and tablets that supplies top companies like Apple and Samsung. Qunfei started her company after learning about glass making and today has over 60,000 employees.

Susan Wojcicki, CEO, YouTube

As the 16th employee of Google, Wojcicki moved on to become CEO of the Internets video hub, YouTube. Wojcicki can be thanked for Google AdSense and she also spearheaded Google’s purchase of YouTube. Wojcicki is known to be hands on and regularly engages with YouTube creators to help improve the platform.

If these fearless and bold females don’t inspire you, I don’t know what will.


About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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Could These 5 Traits Determine If You’re an Entrepreneur?

Could These 5 Traits Determine If You’re an Entrepreneur?

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Not everyone is built to be an entrepreneur, it takes a certain type of person to take the plunge and jump into starting their own business and creating their own destiny. Entrepreneurs are brave, confident, risk-takers and aim to make a difference in the economy and the world.

So what are the most surprising characteristics of an entrepreneur? Here are five.

1. They are not team players

This doesn’t mean that entrepreneurs can’t work with other people too, but likely they got to where they are today because they were independent and forged their own path.

Entrepreneurs often start businesses because they don’t like working for others and want to be their own boss, doing something they are passionate about. 

2. They are confident

An entrepreneur goes against the grain to create their own pathway to success, so even when they may have people in their lives telling them they’re crazy, or that they won’t succeed, they take it like a grain of salt.

In order for a business to work, you need to be confident in your idea and your ability, there’s no room for self doubt because if you believe in your idea and business, so will other people.

3. They don't fear failure

Entrepreneurs need to be resilient, and even successful entrepreneurs have likely hit road bumps and failure at some point. Entrepreneurs need to be able to take failure and use it as a way to grow, and improve.

By deciding to take the leap into starting a business, you are already welcoming the chance of failure, but entrepreneurs do not let this hold them back or stop them, instead, if they fall down, they pick themselves up and move on.

4. They live frugally 

There are few entrepreneurs that start off as millionaires; in fact, most accept the fact that they will have to live on little to nothing when starting off.

Entrepreneurs know how to live frugally, and since building a career from the ground up, in a field they are passionate about is more important than money, they have accepted that they will have to live with less and are okay with it.

5. They are jacks-of-all-trades

When you decide to go into entrepreneurship, you may not have experience in every aspect of your business, but you are willing to take it all on and learn. Entrepreneurs know how to juggle everything and anything that is thrown their way.

Even though many entrepreneurs can’t do everything perfectly, and have to ask for help, as an entrepreneur, you have to be open to learn and continue to learn, even about those boring, meticulous things that you may not enjoy.

Although these are only five of the characteristics that make up an entrepreneur, this is just a fraction of the qualities and characteristics that they possess.


About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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This Is Why Emotional Intelligence Is More Important Than You Think

This Is Why Emotional Intelligence Is More Important Than You Think

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Emotional intelligence is said to be one of the most valued qualities that employers want in their employees. Employees with a high emotional intelligence are known to work better in teams, and have an ability to adjust to change. Having a high emotional intelligence also helps employers identify leadership potential and can make you more likely to receive promotions and pay raises.

Experts have identified five main pillars when it comes to emotional intelligence: self-awareness, self-regulation, motivation, empathy and people skills.

All of these contribute to several aspects of our life, like our physical health, mental well-being, our relationships, and success. Not only do these identified pillars contribute to our personal lives, but also our careers, and here’s how.

Self-Awareness

If you are self-aware, you’ll better understand yourself, including your strengths and weaknesses. Being more self-aware can help you take criticism better, as well as realize opportunities to learn and grow in the workplace. Self-awareness can be one of the most important qualities for employees, as it means you are confident, but also willing to own up to your weaknesses and ask for help.

Motivation

Being self-motivated is a great quality to have, as self-motivated people don’t need to be micro managed, because they are driven and able to get stuff done on their own. Motivation is what drives us to keep moving ahead, try new things, continue to learn and grow, and essentially leads us to success.

Empathy

Those with a strong sense of empathy understand others better and have the ability to connect with them on different levels. Empathy is the ability to experience and relate to the emotions, opinions and thoughts of others and can show your co-workers that you have deep respect for them and that you care. This not only helps you be a better colleague but also a better leader in the workplace.

Self-Regulation

Those with a high emotional intelligence have the ability to express their emotions in a mature, and controlled way. For example, they don’t necessarily get angry when something goes wrong, instead they find an appropriate and constructive way to express their concerns.

People Skills

People skills are critical in any workplace as a good colleague and employee needs to be able to build rapport and trust within their teams and to external audiences/customers. Those with a high emotional intelligence can work with different types of people and have respect for those they work with.

Emotional intelligence is an essential skill in the workplace and in life. It makes you an overall better person to work with and is what builds people into great leaders and successful business people. So whether you are looking for employees yourself, or are looking for a new career, think about the above and how it relates to you before your next interview.


About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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10 Incredibly Inspiring Quotes from Extraordinary Women

10 Incredibly Inspiring Quotes from Extraordinary Women

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Inspirational and fearless females that are kicking butt in their careers and in life surround us, and everyone needs a little dose of motivation every now and then. Here are ten quotes from some of those dynamo ladies.

1. Barbara Corcoran on success

“The difference between successful people and others is how long they spend time feeling sorry for themselves.”

Barbara is businesswoman, investor, speaker, consultant, author and television personality on Shark Tank.

 2. Arianna Huffington on failure

“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes—understanding that failure is not the opposite of success, it’s part of success.” 

Arianna is the co-founder and editor-in-chief of the Huffington Post.

3. Sarah Blakely on competition 

“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.”

Sarah is a businessperson and founder of Spanx, an American intimate apparel company.

4. Mary Anne Radmacher on courage

“Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day saying, “I will try again tomorrow.”

Mary Anne is an author and artist and conducts workshops on living a full, creative, balanced life.

5. Michelle Obama on realizing your importance

“You may not always have a comfortable life and you will not always be able to solve all of the world’s problems at once but don’t ever underestimate the importance you can have because history has shown us that courage can be contagious and hope can take on a life of its own.”

Michelle Obama is lawyer, writer, and the first African-American First Lady of the United States.

6. Oprah Winfrey on living your life

“Create the highest, grandest vision possible for your life, because you become what you believe.” 

Oprah is a talk show host, actress, producer and philanthropist.

7. Estee Lauder on selling 

“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.”

Estee Lauder was a businesswoman who co-founded Estee Lauder Companies with her husband. She was the only lady in Time magazine’s 1998 list of the 20 most influential business geniuses of the 20th century.

8. Debbi Fields on pursuing your passion

“What I wanted was to be allowed to do the thing in the world that I did best—which I believed then and believe now is the greatest privilege there is. When I did that, success found me.”

Debbi is the founder and spokesperson of Mrs. Fields Bakeries, as well as a writer.

9. Sheryl Sandberg on leadership

“Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.” 

A technology executive, activist and author, Sheryl is the Chief Operating Officer of Facebook.

10. Rosabeth Moss Kanter on innovation

“To stay ahead, you must have your next idea waiting in the wings.”

Rosabeth is a business professor at Harvard and director and chair of the Harvard University Advanced Learning Initiative.

About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Questions to Ask Yourself Before Starting a Business

5 Questions to Ask Yourself Before Starting a Business

A lot of people don’t know whether or not they’re actually ready to take the leap into entrepreneurship. It can be hard and impossible to have everything figured out before jumping into starting your own business, but asking yourself these five questions can help you determine whether or not you’re ready.

1. What problem am I solving? 

What are you trying to solve with your business idea or product? If you can’t answer this question, you may want to go back and take a harder look at your idea. By having a business that solves a need, you’ll be creating something valuable for people.

The problem you are trying to solve may have to do with functionality, like a water bottle that keeps your water cold even if it’s in direct sunlight, but you can also be solving something less obvious like how FitBit lets you track your health on the fly and encourages people to get out walking more.

2. What makes me better?

What makes you better than your competition? Remember, everyone has competition in some way or another, even if it’s not directly obvious. Figure out what makes your product or service special. What makes it stand out from the rest?

For example, it could be where or how it’s made, the pricing, or a social responsibility aspect. Think about what it’s going to be that will make someone purchase your product over others? Always keep your answer top of mind in everything you do, especially in your marketing.

3. How much do I know about it?

You’re not going to be an expert in every aspect of business, but it is important to be an expert in your industry. For example, if you are opening a Mexican restaurant, you likely want to know everything there is to know about Mexican food, and have experience working in the restaurant/food industry.

Starting a business comes with a lot of learning curves, so being an expert and knowing as much as you can about your industry is critical in order to succeed.

4. How will I finance this?

We all know that starting a business requires money, and you are likely going to have to have a change in lifestyle going from a full-time career to starting from the ground up with your business. So before you jump in head first, work through your cash flow. How will you finance your business and what are your sales forecasts? Also take the time to explore all possible options for financing to figure out what works best for you, or maybe you’ll realize that starting a business just doesn’t make sense for you financially right now.

5. What is my exit strategy?

No one wants to start a business with the idea in their back of their head that they may fail, but it’s important to realize that failure is possible. Think about what defines failure to you and when you will know it’s time to give up. Would you regret taking the leap and risking it all if you failed? If the answer is no, then entrepreneurship may be the right path for you. 

Asking yourself these questions before jumping into entrepreneurship will help give you a better idea if you and your business idea is ready.


About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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5 Ways to Run a More Environmentally Friendly Business

5 Ways to Run a More Environmentally Friendly Business

Consumers have shifted, and now more than ever, they are willing to put their money where their mouth is when it comes to shopping. Fifty-five percent of global online consumers say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact. 

We’ve seen an uprise of social enterprises, and companies thinking beyond just making money. But what if your brand wasn’t built off being socially responsibility?

How can any brand start thinking more about helping the planet and the world that we live in when it comes to their business? Here are five (easier) ways that your business can be more eco-friendly without changing your whole business model. 

Switch to reusable or green packaging 

Does your store use plastic bags? Or what kind of packaging do you use to ship product to your customers? There are so many eco-friendly packaging options now, from compostable or reusable bags, to packaging that can be planted in your garden. Rethink the type of packaging you are using at all stages of your business, and figure out alternatives or ways you can cut back.

Implement a waste program

Especially if you are a business with a physical location, implement a waste recycling program within your store or office. This can be as simple as making sure people are informed about what goes into recycling, versus garbage, and adding a compost/green bin. Also, if you have staff, provide them with reusable water bottles, and dishes in the break room to encourage them to reduce, reuse and recycle.

Be conscious about electricity

This may seem like a no-brainer, but how many times do you walk by a store or building and see so many lights left on when the place isn’t even open? Turn off your lights, unplug things that aren’t in use, change lighting to be energy-saving, or better yet, if you have windows, use natural light more.

Use natural cleaning products

When you use regular cleaning products, harmful chemicals are being released into the environment. By changing to natural cleaning products, you’re helping reduce pollution into our water system and eliminating fewer smog-producing chemicals. There are so many recipes online to make your own cleaning products with products you may already have in your cupboards, like vinegar or baking soda.

Get involved and support a cause

Being socially responsible doesn’t always have to do with eco-friendly lifestyle changes, getting your business involved in the community to support a cause can be great for team building, your community, and your business. Organize a local neighbourhood clean up after the snow melts, volunteer at a local soup kitchen, give a portion of profits on particular days towards a cause you care about, the options are endless.

Being more socially responsible as a person, and business owner can be easier than you think. Small changes can have a big impact!


About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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How to Discover a Career You Love

How to Discover a Career You Love

Society forces us to determine what career path we want to take at a young age. The minute we graduate high school, we should be headed in the right direction of our ideal career. But it’s no surprise that many of us find ourselves a few years into our careers and realizing that what our chosen path may have been the wrong one.

So how do we set ourselves back out on the path to our ideal career that we thrive in and enjoy? Here are some things you can try and ask yourself.

Analyze your past jobs

Take a look at all the jobs you’ve had in the past, whether part-time or full-time careers. List all of them on a piece of paper and write what you liked and disliked about each of these jobs. Think details! Just saying you hated the job isn’t enough. What was it about the job that you didn’t like? Or what did you like? By analyzing your past jobs, you’ll get a good idea of the bits and pieces of things you enjoyed while working, which will help you determine what to look for in future jobs or professions.

Focus on your passions

On top of your list of likes from past jobs, list out your passions. What makes you the happiest? Even if it’s not work-related, write it down. Think about the things would make you excited to get out of bed every day to head to work to do. By doing this, you may start to open up doors of places that you never thought about looking for employment at.

For example, if you love yoga, and have a background in business, maybe you’d enjoy a career where you are working for a yoga studio or retail store helping them with business administration.

Try new things

You may feel stuck on not knowing what your ideal career is, but sitting there and not trying to find what it is isn’t going to get you anywhere. If you are feeling unmotivated and unhappy in your career path so far, start to put yourself out there and try new things. Trying new things will help open your mind to other possibilities and help you discover what you may like and dislike. Sign up for a class at the library, read a book about something you know nothing about, go for coffee to pick someone’s brain about the field they work in. Start exploring new options and you never know what you may discover.

Don’t stop striving for it

Once you have an idea of the fields or professions that may interest you, start researching! Determine what skills and qualifications may be required for you to get into that profession, and figure out how you are going to get yourself there. Often times we have a realization that we don’t love what we do, but we’re too lazy and okay with settling to actually do something about it. Who cares if you spent buckets of money to go to school for something you ended up not liking, as cheesy as it sounds, we only get one shot at life, so find what makes you happy!


About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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The 5 Best Places in the World to Start a Business

The 5 Best Places in the World to Start a Business

When many people think of start-up hubs, their mind automatically drifts to tech hubs like Silicon Valley or concrete jungles like New York City, but some of the best places in the world to start a business don’t even reside in North America. Here are some of the unexpected bests and a bit about what makes them so great.

Cairo, Egypt

With almost half of the population in Egypt being under the age of 30, the country is one of the fastest growing entrepreneurial hubs. To top it off, the country has a mass of educated young grads that are flocking to entrepreneurship as a career option. Despite funding for start-ups being difficult to come by, crowdfunding campaigns and accelerators are on the up rise. To top it off, there is a large pool of talented techies, and hungry entrepreneurs.

Bangalore, India

Entrepreneurship is booming in Indian cities, and the increasing number of engineers graduating per year means the start-up scene in the engineering and tech space shows huge potential. In fact, Bangalore was a tech capital even long before most web-based and tech companies with the first Institute of Science being set up in 1909. There are almost a dozen start-up events happening each week in Bangalore and there are several great support networks for entrepreneurs.

London, England

Known as Europe’s best start-up city, and a likely city for North American cities to burst into, London has a similar support system to Silicon Valley with tremendous talent that believe in peer mentoring. London also has a few other things working in their favour like having the largest concentration of higher education, a bustling tourism industry, and it’s a multi-cultural hub. Bonus! The city has no shortage of angel investors, and is one of the financial centres of the world, which really makes it the land of opportunity. 

Sydney, Australia

Both Sydney and Melbourne are great start-up hubs in Australia, but to narrow down on just one, Sydney is home to accelerators and incubators that have assisted tremendously in the large increase in entrepreneurship in the city. Although international growth with start-ups in Sydney isn’t as popular, and you may not know about the start-up successes from the city while on your couch at home in Canada, the ecosystem is growing and maturing tremendously.

Tel Aviv, Israel
 

With easy access to angel investors, venture capital firms, mentors and top talent, Tel Aviv has positioned itself as being a renowned city for entrepreneurs. In particular, tech talent is huge and has adopted an open door policy for knowledge sharing and mentorship. Because of this, the community has really built a small town vibe where everyone knows everyone else, making it a city that relies and looks up to one another. 

Entrepreneurship flourishes in all corners of the world and in many different ways, from tech start-ups, to a mom and pop shop. These are just five of the cities who have welcomed entrepreneurship with open arms, but opportunities lie in many places beyond these too!


About the Author

Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.

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