17 search results for “Herbert Lui”

The Best Online Fashion Sites and What to Learn From Them

The Best Online Fashion Sites and What to Learn From Them

Fashion Ecommerce Sites: 10 of the Best and What to Learn From Them

In the business of fashion, the top 20% of companies create 100% of the economic profit. 

That means gaining experience firsthand often comes at a potentially catastrophic price: failure. 

Today, we’re looking at ten of the best online fashion stores — those dominating the game — learn from their experiences, failures, successes, and strategies … 

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The Cost of a Bad Hire: What to Do with the Wrong Person & How to Spot the Red Flags Beforehand

The Cost of a Bad Hire: What to Do with the Wrong Person & How to Spot the Red Flags Beforehand

Every company’s core resource consists of people. And not every person fits well on every team.

Hiring the wrong person is bad for business, obviously. And yet, many leaders drag their feet to address bad hires directly.

That's why it's vital to understand the true costs of the wrong person, what to do after the realization descends, and how to avoid it next time …

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The Moment of Truth: Optimizing The High Consideration Zones of Your Website

The Moment of Truth: Optimizing The High Consideration Zones of Your Website

Her pointer finger swiftly moves around the touchpad, and then hangs over the left-click button. She has her credit card sitting right beside her Macbook. On the screen, the cursor hangs over the “Confirm” button. 

The time is now. The moment of truth. 

In this piece, Herbert Lui covers various decision points in every visitor’s journey on your store. He explores various ways you can optimize these consideration zones to pique curiosity, keep interest, and compel purchases. 

Give this piece a read to learn how small changes to your store can create huge results. 

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Usability: The Key to Spending Less on Ads and Increasing Sales

Usability: The Key to Spending Less on Ads and Increasing Sales

Did you know that almost half your visitors fail to purchase because of usability? 

Spending money on advertising can bring visitors in through the door — but investing your money in usability can make your store more useful to them (and continue shopping as a result). 

The problem is, the easiest thing in the world for any visitor to do is to leave your website. In this post, Herbert Lui explores how you can use field studies, a type of usability test, to understand how your visitors actually use your site — and make more purchases as a result. 

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Why Leading Indicators in Ecommerce Are the Key to Success & How to Find Them

Why Leading Indicators in Ecommerce Are the Key to Success & How to Find Them

Even if terms like correlative analytics, predictive metrics, common conversion activities, or “aha” moments make you want to pop an Aspirin, you can still forecast the future … 

How? 

Through what economists call what economists call leading indicators.

Today, we’re looking at the difference between leading and lagging indicators and how you can apply them to your business. 

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Ecommerce Navigation: Getting People to Find and Buy More Products

Ecommerce Navigation: Getting People to Find and Buy More Products

When was the last time (if ever) you really put time and effort into overhauling your store's navigation, and more broadly, the whole header section? 

Years of testing and eye tracking studies have shown that the header section is one of the most important areas of any website.  The way that you structure your navigation menu could literally make or break your business.

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