What makes a successful relationship?
According to an informal study of 1,500 couples published on QZ, couples married over 10 years report the following as the top reasons:
- Being in it for the right reasons
- Have realistic expectations
- Be respectful
- Be open
- Embrace growth & change
- The little things add up to big things
Unsurprisingly, these are also the qualities that everlasting brands embrace as they're developing long-term relationships with their customers.
And yet, so many retailers try to start their relationships with a simple "10% off" or "Get updates" if you become a member.
It's a thinly veiled ploy for spamming their inbox with promotional offers and let's be honest, we're not fooling anyone.
The best relationships - with people, or businesses - start, because there's a hint at something more to offer, hiding just beneath the surface. Layers to explore, and complexity to enjoy over time, so you can grow together until you are wrapped up in each other's identity.
Today, we'll explore a simple, yet powerful tactic - the exclusive flash-sale - that can help provide that depth to your brand that will keep your customers falling in love over and over again.