34 search results for “Aaron Orendorff”

Overcoming the Growing Pains of High-Volume Ecommerce: Is Now the Time to Replatform?

Overcoming the Growing Pains of High-Volume Ecommerce: Is Now the Time to Replatform?

The Painful Story of High-Volume Ecommerce

It’s an ugly story. One made all the more painful by its bright beginning.

Merchant experiences growth.

Merchant celebrates growth.

And then …

Growth turns on merchant.

Broken functionality, tech debt, mounting costs just to maintain the status quo, and the threat that growth itself will choke their success.

If that sounds familiar, you’re not alone.

Today, four Shopify Plus merchants who’ve stood in your shoes tell the stories of how they overcame the dark side of high-growth ecommerce …

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Ed Catmull and How to Save Yourself from Your Own Success

Ed Catmull and How to Save Yourself from Your Own Success

Blogs often talk about "how to become successful," but does anyone talk about what happens after you win? 

According to Ed Catmull, President of Pixar & Disney Animation, something profoundly strange happens when a person reaches the level of other-worldly success - they don't know what to do next.

Success is actually the problem, and becomes a creative death-cycle where everything is derivative, and you loose the thing that makes you special.

That counter-intuitive principle is one of the deepest ironies of life, both professionally and personally.

The only way to combat it is to learn how to save yourself from your own success, keep pushing your own boundaries, and continue being creative.

It's difficult, but incredibly rewarding. 

But don't take my word for it.

Take it from the man who lead his company to win 210 awards and 211 nominations, invented a new style of filmmaking, and showed the world just how powerful a simple vision can be. 

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Facebook Chatbots for Ecommerce: Human Versus Inhuman

Facebook Chatbots for Ecommerce: Human Versus Inhuman

Facebook Messenger for Ecommerce

Inhuman. Robotic. Faceless. 

That's exactly how most ecommerce companies come off on Facebook.

Tragically, Facebook is the one place online your company should have (well) ... a face.

The good news is Facebook's new Messenger chatbots can change all that through conversational commerce, but only if you know exactly what to avoid and how to put your best face forward ...

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How Channelling “Your Inner Ten-Year-Old” Is the Secret to Brandon Steiner’s $50 Million Empire

How Channelling “Your Inner Ten-Year-Old” Is the Secret to Brandon Steiner’s $50 Million Empire

The Secret to Steiner Sports $50 Million Memorabilia Empire

For almost thirty years, Steiner Sports has thrived in an industry fraught with knockoffs, price confusion and broken dreams.

They've not only built a $50 million empire playing on the same field as ecommerce Goliaths like Ebay and Amazon, they've also learned how to earn the trust of mega-influencers like Derrick Jeter, Victor Cruz, and Eli Manning ... all without losing sight of their customers.

So what's Brandon Steiner's secret?

"I still got that ten-year-old in me."

Find out why channelling your own inner ten-year-old should be the secret your ecommerce empire too.

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How Jones Soda Saved Itself from a Decade of Unprofitability and $58 Million in Losses

How Jones Soda Saved Itself from a Decade of Unprofitability and $58 Million in Losses

How Jones Soda Saved Itself from a Decade of Unprofitability

The road to success is rarely as clean as the myths and the legends.

Even massive wins are no guaranteed of continued boom.

In 2006, Jones Soda hit $39 million on annual revenue. They were media darlings — everyone from Fast Company to Inc. to Entrepreneur to Bloomberg News.

And then, everything fell apart.

Over nine years without a profit, laying off 40% of their workforce, and getting delisted from NASDAQ were just a few of the highlights (or rather, lowlights).

This is the true story of their rise from dead ...

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How ORO LA Became a Multi-Million Dollar Fashion Brand in Two Years by Fueling Shopping on Instagram with “Imagination”

How ORO LA Became a Multi-Million Dollar Fashion Brand in Two Years by Fueling Shopping on Instagram with “Imagination”

How ORO LA Became a Multi-Million Dollar Fashion Brand in Two Years by Fueling Shopping on Instagram with Imagination

Can a picture build a brand? Can it launch a business? And can it sustain high-volume growth over the long term? 

For any ecommerce organization investing in Instagram, those are big questions. 

And even though Instagram is one of the few social networks that genuinely loves products and brands … they’re not easy to answer. 

Unless, that is, you’ve built a multi-million dollar fashion brand through Instagram in just two years. 

That’s exactly what Kevin Dao from ORO Los Angeles has done. And his secret comes down to a words you probably wouldn’t expect … imagination

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How to Eliminate the Two Most Growth-Crippling ‘Costs of Doing Business’

How to Eliminate the Two Most Growth-Crippling ‘Costs of Doing Business’

How to Eliminate the Two Most Growth-Crippling ‘Costs of Doing Business’

It’s a suspicion.

An uncomfortable, nagging jolt that pops up from time to time … then “disappears” below the horizon of things more urgent.

But in the back of your mind — beneath the other priorities — you know it’s lurking there. Waiting to rear its head.

Some ecommerce growing pains are obvious.

Some we just chalk up to the “cost of doing business.”

The truth is … normal can be incredibly costly.

Today, let’s walk through how to knock out two all-too-common struggles that could be killing your growth.

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Instagram Ecommerce Strategy: How to Create an Organic Marketing Plan

Instagram Ecommerce Strategy: How to Create an Organic Marketing Plan

How to Create an Organic Ecommerce Instagram Strategy

The business case for Instagram ecommerce is strong.

Advertising is exploding.

And the tools for selling natively are on their way.

Unfortunately, for high-volume merchants, all that paid action rests on an organic ecommerce Instagram strategy that can feel like a total mystery.

Good news. It’s not.

In fact, creating an organic Instagram ecommerce strategy comes down to just five commandments.

These are the Thou Shalts and Thou Shalt Nots upon which everything else you do either stands ... or crumbles.

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Intuitive Copywriting: How to Say The Right Thing, in The Right Place, at The Right Time

Intuitive Copywriting: How to Say The Right Thing, in The Right Place, at The Right Time

Mastering the Three Predictable ‘Hops’ Visitors Make Through Your Ecommerce Copy

How visitors interact with your website is a science all on its own.

Unfortunately, just surveying the tools to collect data -- let alone implement changes -- is enough to leave you feeling hopelessly outgunned.

Good news … optimizing on-page activity doesn’t have to be mysterious, especially when it comes to your copy.

Instead, all it comes down to are three elements of instinctual copy that visitors predictable ‘hop’ across on their journey through your site.

Oh, and number three is a game-changer ...

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