60 search results for “Aaron Orendorff”

Best Ecommerce Tips from the Top 10 Ecommerce Articles in 2017

Best Ecommerce Tips from the Top 10 Ecommerce Articles in 2017

The Best Ecommerce Tips from the Top 10 Articles on Shopify Plus in 2017

What a year it was … record sales, merchant triumphs, and a Black Friday, Cyber Monday the likes of which we’ve never seen. 

But as the year has whizzed by, it’s important to take stock of all we’ve learned. 

What better way to do so than by mining the best stories of the year for the very best lessons? 

To put a bow on 2017 and help guide you into 2018, we’ve pulled together the posts that you liked best — the top 10 articles — and identified one vital lesson from each … 

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From $3M a month to $50M+ a Year: How Cupshe Breaks the ‘Curse’ of Growth

From $3M a month to $50M+ a Year: How Cupshe Breaks the ‘Curse’ of Growth

From $3M a month to $50M+ a Year: How Cupshe Breaks the ‘Curse’ of Growth

Meteoric ecommerce rise is rare. But continuing to scale after 259% YoY growth … unheard of. That’s the situation Cupshe found themselves in two years ago. 

Having already increased sales from $10k per day to $3 million a month, they faced a challenge few know: the “curse” of growth. 

This is the story of how Cupshe … 

  • Increased revenue another 59% YoY in 2017 
  • Generates approximately 35% of sales from social 
  • And lifted both their conversion rates and AOV 30% in 2018 

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Overcoming the Growing Pains of High-Volume Ecommerce: Is Now the Time to Replatform?

Overcoming the Growing Pains of High-Volume Ecommerce: Is Now the Time to Replatform?

The Painful Story of High-Volume Ecommerce

It’s an ugly story. One made all the more painful by its bright beginning.

Merchant experiences growth.

Merchant celebrates growth.

And then …

Growth turns on merchant.

Broken functionality, tech debt, mounting costs just to maintain the status quo, and the threat that growth itself will choke their success.

If that sounds familiar, you’re not alone.

Today, four Shopify Plus merchants who’ve stood in your shoes tell the stories of how they overcame the dark side of high-growth ecommerce …

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How Nestlé Is Using Shopify Plus to Target Millennials by Making Adulthood Suck Less

How Nestlé Is Using Shopify Plus to Target Millennials by Making Adulthood Suck Less

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They're the holy grail of marketing.

Millennials!

With so many misconceptions about this group and the permission-based & personalized marketing often required to get them to fall in love with a brand, it's no wonder targeting millennials can be frustrating.

Now imagine what it'd be like to do so if you're a 150-year old company not accustomed to talking or selling directly to millennials.

This type of reinvention is what the marketers being featured in today's post are sharing with you.

The stumbles, the insights, and the eye-popping successes...

It's all in here and designed to help you connect with and drive sales by targeting millennials.

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How This Purple Mattress 20 Years in the Making Became an Overnight Success with Shopify Plus

How This Purple Mattress 20 Years in the Making Became an Overnight Success with Shopify Plus

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The years you've spent toiling & sweating to make your dream a reality...

Yep, those years are often overlooked by outsiders who often chalk up success like yours to luck, being early, or in the right place at the right time.

You know better though...

So too do the entrepreneurs being highlighted today. The Pearce brothers spent more than twenty years designing, creating, and inventing before all of that worked culminated in what some are calling an overnight success.

I promise this post will NOT teach you how to be successful quickly...

But it will provide you a blueprint that just might inspire you to persevere your way to the top as two overnight entrepreneurial successes did over the course of twenty years.

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How to Eliminate the Two Most Growth-Crippling ‘Costs of Doing Business’

How to Eliminate the Two Most Growth-Crippling ‘Costs of Doing Business’

How to Eliminate the Two Most Growth-Crippling ‘Costs of Doing Business’

It’s a suspicion.

An uncomfortable, nagging jolt that pops up from time to time … then “disappears” below the horizon of things more urgent.

But in the back of your mind — beneath the other priorities — you know it’s lurking there. Waiting to rear its head.

Some ecommerce growing pains are obvious.

Some we just chalk up to the “cost of doing business.”

The truth is … normal can be incredibly costly.

Today, let’s walk through how to knock out two all-too-common struggles that could be killing your growth.

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At $15M in Sales, Red Dress Boutique Saves $100K & Grew Double Digits YoY

At $15M in Sales, Red Dress Boutique Saves $100K & Grew Double Digits YoY

At $15M in Sales, Red Dress Boutique Saves $100K & Grew Double Digits YoY

What’s the true cost of scaling a brick-and-mortar store making $64K into a multi-channel ecommerce powerhouse generating $15 million in annual sales? 

In this special Q&A, Red Dress Boutique’s founder and owner Diana Harbour reveals how her company: 

  • Replatformed from Magento and saves $100,000 annually 
  • Built an “impossible” Shop the Look feature and preserved SEO 
  • Has already grown 34% in March and 23% in April YoY 

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