24 search results for “Andrea Wahbe”

Is Your Agency 'The One'? An Inside Scoop on Finding a True Partnership

Is Your Agency 'The One'? An Inside Scoop on Finding a True Partnership

Someone call the fire department because your revenue is smokin’!

But your business is blowing up faster than you ever imagined and you may be headed for burnout.

No entrepreneur is an island. That's why red hot businesses like yours rely on a top notch, dependable agency to help build a website, optimize for better conversions, manage marketing services and more.

If you want to find the right partner, you've got to put yourself out there and follow the rules.

We’ve screened some eligible Shopify Plus agencies and asked a few of them for insights on finding the relationship that’s right for you. Check out what they had to say...

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Ecommerce as a Holiday Brand Channel: Unlikely Duo or Match Made in Heaven?

Ecommerce as a Holiday Brand Channel: Unlikely Duo or Match Made in Heaven?

Have you ever been caught off guard?

Someone who you thought wasn't a good fit for your company, or as a friend ended up being a great addition to your business or your life.

That's what the consumer packaged goods (CPG) companies we're featuring in today's blog post discovered when experimenting with ecommerce as a branding channel for the first time.

Many of them are now hooked on the idea of selling products directly to consumers online, while also being able to raise brand awareness, and drive product sampling and in-store purchases.

Read on to get a taste of what ecommerce can do to help raise your brand profile...

 

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The 4 Words at the Root of All Meaningful Client-Agency Relationships

The 4 Words at the Root of All Meaningful Client-Agency Relationships

You've spent hours, weeks, maybe even months searching for the right agency partner.

Just as you begin working together, something feels off.

Can you sense that they're not meeting your expectations? Are they not calling or texting when you thought they would?

Your hard earned dollars are at stake. And you don't want to be burned by an agency that's just not that into your business.

How can you ensure this relationship remains strong for the life of your project?

We had a heart-to-heart chat with two Shopify partner agencies to understand what makes them tick and how they feel just as vulnerable at the start of a new client gig. 

Read on to find out how to make the most of your budding client-agency relationship.

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Why Are You Still Paying Over $1 Million for an Ecommerce Site? The Answer May Shock You

Why Are You Still Paying Over $1 Million for an Ecommerce Site? The Answer May Shock You

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As a successful ecommerce entrepreneur, do you ever feel like the character Neo in The Matrix?

You know there is something wrong with the way you have been conducting your online business. But you just don’t know what it is exactly. Still, as Morpheus explains to Neo in the film, “it’s there. Like a splinter in your mind. Driving you mad.”

Perhaps that inkling is what brought you to this blog post. Well Mr. Anderson, let me tell you why you are onto something.

Let me show you how deep this rabbit hole goes. 

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How a Music Industry Marketing & Technology Agency Uses Shopify Plus to Grow Direct-to-Fan Sales

How a Music Industry Marketing & Technology Agency Uses Shopify Plus to Grow Direct-to-Fan Sales

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Quick...

How would you survive if:

  • Someone stole your main product
  • And gave it away online to everyone without compensating you

Believe it or not, this was the least of the concerns facing the entrepreneur being featured today when he found himself in the midst of a major transformation; the internet's impact on musicians that required them to abandon their over-reliance on selling albums to generate sales. 

But cultivating a social following and monetizing an artist's audience with merchandise rather than records, as this entrepreneur has done, isn't easy and comes with its own pitfalls that must be avoided.

Besides entertaining you with a behind the scenes look at the digital agency behind some of your favorite artists, today's post will also reveal one key merchandising strategy and two tools you can use to 10X sales just like this entrepreneur has done for some of his well known clients...

 

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14 Video Ads That Blew Our Minds In 2015

14 Video Ads That Blew Our Minds In 2015

You'll laugh, you'll cry, you'll hurt...

What is it about a video or TV ad that makes you forget it’s a promotion for a product?

Is it so funny that you just have to share it with friends? Or, does it make you cry every time you see it – even though you already know how it ends?

Because you're likely waiting out the week just to get started on your vacation, we thought we'd put together a list of our favorite ads from 2015, and invite you to share some of your favorites too. 

And don't worry, if the boss asks what you're doing, just let them know you're "researching" for ideas for next year ;-)

 

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6 Tips for Researching and Attracting Local Markets

6 Tips for Researching and Attracting Local Markets

Soda? Pop? Coke? Different places use different words.

Did you know that in some parts of the U.S., if you order a "Coke" at a restaurant they'll think you just want "soda?" Your server would then ask you "what kind of Coke would you like to drink? Coca-Cola? Dr. Pepper? 7-Up?"

Having an online business allows you to sell to customers from anywhere, at any time. But if you aren’t speaking to local markets in a language that they understand and appreciate, you’re missing opportunities to connect with that market in a meaningful way.

Likewise, there are many local advertising and tax laws, plus important government regulations to be aware of before entering into and selling to new markets.

This may be something that you wish you had the time to research. Or, perhaps it seems overwhelming to know where to start. To make your life easier, I’ve collected some useful tips and resources to help you to better understand and attract local markets. So, let’s get started.

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Artificial Intelligence: Armageddon or Nirvana? Experts Predict What Happens Next

Artificial Intelligence: Armageddon or Nirvana? Experts Predict What Happens Next

The Future is UncertainWill the invention of AI superintelligence contribute to the beginning of the robot apocalypse or will it help us live forever?

This dichotomy is being debated by some of the world's most intelligent scientists and software engineers today.

There will always be two ways to look at new technologies. The invention of broadband internet gave us a new way to stay connected with colleagues, friends and family AND it gave trolls and cyberbullies a platform upon which to unleash their fury of hate, harassment and death threats.

Let's look at both sides of the AI argument and you can decide where you stand on the issue.

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Don't Get Ubered: Rethinking Your Competitive Intelligence Approach

Don't Get Ubered: Rethinking Your Competitive Intelligence Approach

Sorry, looks like you're obsolete.

“‘You’ve been Ubered’ will become part of our lexicon to describe industries blindsided by the future,” says Tony Chapman, a Canadian consumer and branding expert, in reference to the challenges that “Big Taxi” is currently facing due to the growing popularity of the Uber rideshare app.

So, I have a question for you. Do you want to be an Uber?

Or, are you fine with being Ubered? Because every industry will face this challenge in the next few years.

In fact, Gartner predicts that "by 2017, 20% of all market leaders will lose their number one position to a company founded after the year 2000 because of a lack of digital business advantage."

And while it is important to look at what your direct competitors are doing; it's even more important to be aware of the digital trends and new business models that are shaping your market today and how they will help or hurt  your business in the future.

To make sure your eCommerce business stays ahead of the curve, let’s take a look at what some business strategists and analysts are recommending to startups and entrepreneurs. After all, most businesses will need to begin adopting startup strategies in order to remain relevant 10 to 20 years from now. 

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