4 search results for “Doug Crowe”

Customer Psychology in Ecommerce: Behavior Change in the Digital Age

Customer Psychology in Ecommerce: Behavior Change in the Digital Age

Customer Psychology in Ecommerce: Behavior Change in the Digital Age

Behind every online action — every ad clicked, every email opened, every product added to cart — is an internal combustion of emotion, physiology, and hard-wired instincts tempered just slightly by rational thought.

Tapping into these factors is critical to growing your business.

Today — with the help of our Merchant Acceleration team’s new course on data analysis — we’re exploring how consumer psychology can help you sell more and market better …

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Ecommerce Data Analysis for Optimizing Your Online Funnel

Ecommerce Data Analysis for Optimizing Your Online Funnel

Ecommerce Data Analysis for Optimizing Your Online Funnel

Conversion funnels for ecommerce are a tricky thing … 

They’re amazing at mimicking onsite buying behavior but awful at unearthing the big picture from multiple offsite channels.

Understanding user behavior requires a full-scale dive into ecommerce data analysis.

In this extended article — courtesy of our Merchant Acceleration team’s Data Analysis Course — we’ll show you exactly how to improve your marketing and sell more.

Oh, and we’ve even included custom Google Data Studio dashboards for each step …

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How to Map a Customer Journey in Ecommerce: The Data Behind Consumer Psychology and Experience

How to Map a Customer Journey in Ecommerce: The Data Behind Consumer Psychology and Experience

How to Map a Customer Journey in Ecommerce: The Data Behind Consumer Psychology and Experience

“Experiences,” wrote Brian Solis, “are more important than products now. In fact, experiences are products.”

It’s a sentiment that lies at the heart of the new world of commerce.

The question is: How do you create experiences that not only grow your brand … but lead to repeatable and profitable funnels?

The answer lies in mapping your most valuable customer journeys not on creative guesswork, but data.

That’s why, today, we’re examining how to connect analytics to action with a customer journey template centered on the data you already have …

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Stop Trying to Increase Your Conversion Rates

Stop Trying to Increase Your Conversion Rates

Your conversion rates may be too high. *Gasp!*

Lowering them might just be the secret to scaling your revenue. *Heresy!*

Now, before you start penning that angry email, I want to tell you a story.

A few years back, my friend Stacy lost her parents in an accident and received a substantial inheritance. She wasn’t fulfilled by her day job and wanted to travel. Spurred on by her ambition and new-found resources, she decided to buy an ecommerce business.

Her broker brought two companies to the table. The first ecommerce store had an average conversion rate of 10%. The second, 1.25%.

In the end, I advised Stacy to choose the second.

The questions is ... why would I recommend purchasing a business with a ~900% lower conversion rate? And why should you lower yours?

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