5 search results for “Doug Crowe”

How Movember is Using Shopify Plus to Get Men to Fondle Themselves (We Promise It’s For A Good Cause)

How Movember is Using Shopify Plus to Get Men to Fondle Themselves (We Promise It’s For A Good Cause)

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Drop your drawers, guys...

It's Friday and time to fondle yourselves!

Seriously...

This post is all about touching yourself and the charity that wants you to do so says it may just save your life. In fact, the Movember Foundation says its crass messages are helping men spot ailments before it's too late and improving men's health around the globe.

The foundation's secret weapon?

A "go touch yourself" attitude mixed with a bit of ecommerce...

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Stop Trying to Increase Your Conversion Rates

Stop Trying to Increase Your Conversion Rates

Your conversion rates may be too high. *Gasp!*

Lowering them might just be the secret to scaling your revenue. *Heresy!*

Now, before you start penning that angry email, I want to tell you a story.

A few years back, my friend Stacy lost her parents in an accident and received a substantial inheritance. She wasn’t fulfilled by her day job and wanted to travel. Spurred on by her ambition and new-found resources, she decided to buy an ecommerce business.

Her broker brought two companies to the table. The first ecommerce store had an average conversion rate of 10%. The second, 1.25%.

In the end, I advised Stacy to choose the second.

The questions is ... why would I recommend purchasing a business with a ~900% lower conversion rate? And why should you lower yours?

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Don't Overlook Irrational Behaviors: Mapping Your Customer’s Journey in Google Analytics

Don't Overlook Irrational Behaviors: Mapping Your Customer’s Journey in Google Analytics

You are predictably irrational

Why do you find someone attractive that I don't?

The triggers are often the same as when some people buy something from you while others are loyal to your competitors.

It boils down to irrational decisions and perceptions of a person or brand.

Doug Crowe, a Google Analytics certified Merchant Success Manager at Shopify Plus, discusses the theory behind Irrational Economics and how to influence behavior change in your customers to get them to "feel like" buying your product.

Doug also shows you where to look in Google Analytics to find these behaviors so that you may start working on changing them.

 

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Ecommerce Black Friday Tips: The No-Nonsense Guide for High-Volume Operations

Ecommerce Black Friday Tips: The No-Nonsense Guide for High-Volume Operations

While Black Friday and Cyber Monday are the largest revenue days of the year, they carry with them an equal potential for ecommerce catastrophe.

If stock is low, processes aren’t streamlined, or communication between team members isn’t clear, you might just have a weekend full of disaster.

To help you leverage the good instead of kneel to the bad, here’s your no-nonsense guide to the winning this holiday season, teeming with ecommerce Black Friday tips designed especially for high-volume operations.

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Black Friday Ecommerce Sales: Generating and Optimizing Revenue This Holiday

Black Friday Ecommerce Sales: Generating and Optimizing Revenue This Holiday

Black Friday Ecommerce Sales

It’s one thing to want a bigger piece of the Black Friday, Cyber Monday pie … 

Carving out your own massive slice is another matter entirely. 

Thankfully, the key to unwrapping your most profitable holiday season ever comes down to two levers: (1) converting more of your existing traffic and (2) increasing traffic volume itself. 

Today, merchant acceleration mastermind, Doug Crowe, takes a detailed and practical look at each …

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