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What is Inbound Marketing?

What is Inbound Marketing?

what is inbound marketing

A well-meaning attempt at inbound marketing often amounts to somebody simply knocking out a few blog posts that don’t end up generating much in the way of either traffic or leads.

This usually comes down to a fundamental lack of understanding of what inbound marketing is, and how to go about doing it. So, we’ve compiled a list of tips on how to create a successful inbound campaign.

In this article we’ll cover:

  • How to do keyword research that supports your inbound marketing efforts.
  • Why you need a sales funnel for all of your inbound leads.
  • The importance of analyzing and optimizing all of your content

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