Ask Phill | Platinum Partner for Europe’s leading fashion, lifestyle, and beauty brands.
Service partner
5.0
(39)
Partner since September 2016
Price range for selected services
Contact for pricing
Contact information
Primary location
Amsterdam, Netherlands
Supported locations
Netherlands, Denmark, Sweden, Belgium
Languages
English, Spanish, French
About
Business description
Ask Phill helps leading European fashion, lifestyle, and beauty brands migrate from Salesforce Commerce Cloud, Magento, and Centra to Shopify. We deliver B2C and B2B builds on Shopify Plus, Hydrogen headless, and native Liquid themes. www.askphill.com
Platinum Partner
Partners are tiered based on multiple factors, including their history of experience and proven success on Shopify.
Specialized services
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Description: Ask Phill builds custom Shopify apps and middleware integrations connecting Shopify Plus to ERP, OMS, PIM, and marketing systems — including Microsoft Dynamics 365 Business Central, Manhattan OMS, Akeneo, Bloomreach, Algolia, Klaviyo, and Voyado. We develop bespoke, API-based integrations across Europe, the United States, the Netherlands, Belgium, Germany, Sweden, and the UK.
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Description: Ask Phill configures and migrates Shopify POS and POS Pro for multi-location retailers, unifying in-store and online inventory. We handle complex omnichannel rollouts — migrating from Lightspeed, Square, and legacy systems — with multi-currency, local tax, VAT, and ERP integration. Serving clients in Europe, the United States, the Netherlands, Belgium, Denmark, Germany, Sweden, and the UK.
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Description: Ask Phill builds and redesigns custom Shopify and Shopify Plus stores — from Liquid theme development to headless commerce with Hydrogen. We handle bespoke UX/UI design, performance, and conversion-focused storefronts for merchants across Europe and the United States, including the Netherlands, Belgium, Denmark, Germany, Sweden, and the UK. Multi-currency and multi-language builds delivered.
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Description: Ask Phill replatforms stores to Shopify Plus from Magento, Salesforce Commerce Cloud, BigCommerce & custom platforms. Migrating products, customers, and order history with no loss of SEO or rankings. We serve across Europe and the United States, including the Netherlands, Belgium, Denmark, Germany, Sweden, and the UK. Multi-currency, multi-language, VAT, and GDPR handled with zero downtime.
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Description: Ask Phill builds headless and composable Shopify storefronts on Hydrogen and Oxygen, using the Storefront API, React, and Remix. We connect Shopify Plus to headless CMS platforms like Contentful and Sanity. Serving retailers across Europe, the United States, the Netherlands, Belgium, Denmark, Germany, Sweden, and the UK — multi-currency, multi-language, with fast Core Web Vitals.
Other services
Store settings configuration, Theme customization, Ongoing website management, Wholesale/B2B
Industries
Business to business (B2B), Clothing and fashion, Health and beauty, Lifestyle
Featured work
Nike x Corteiz: a bot-proof Shopify Plus drop for 100K live visitors
For a limited-edition Nike x Corteiz sneaker drop, the challenge was keeping bots and resellers out of a $36B resale market. Built natively on Shopify Plus, Ask Phill deployed Shopify's bot protection, customer segmentation with Metafields, and Shopify Flow to enforce one-purchase-per-customer limits. The drop drew 100,000 live visitors and 50,000+ active carts, selling out in minutes.View featured work
MR MARVIS: headless Shopify Plus rebuild — 200% faster, 7 languages
Amsterdam menswear brand MR MARVIS needed a faster site and to scale across European markets without duplicating work. Ask Phill ran a zero-downtime migration from their Liquid theme to a headless Shopify Plus setup, tying each country store to one unified front-end built with Sanity and Next.js, a React-based framework. Delivered in 4 months, it boosted speed 200% and supports 7 languages.View featured work
North Sails: BigCommerce & WordPress to Shopify migration
Premium sailmaker North Sails was stuck on an outdated hybrid of BigCommerce and WordPress, with a custom-sail 'Request a Quote' journey that lost affluent buyers. Ask Phill migrated them to Shopify and built a custom Request a Quote form and location-based, market-specific personalization. The result is one unified Shopify platform with a clearer quote journey for bespoke sails across markets.View featured work
DENHAM: Salesforce Commerce Cloud to headless Shopify Plus, 3x faster
Denim brand DENHAM had outgrown Salesforce Commerce Cloud, which lacked the precision and flexibility they needed and required developers for even minor front-end changes. Ask Phill replatformed them to a custom headless setup on Shopify Plus with Contentful CMS for total front-end control. The site now runs 3x faster, supports 3 currencies and 2 languages, and is ready for global scaling.View featured work
Patta x Nike: Shopify Store 2.0
This project was straight Shopify, straight out of the box. Shopify 2.0 brings impeccable UX and record-breaking sitespeeds. It’s an exciting time to work with the platform and with Hydrogen and Oxygen on the way we’re looking forward to pushing the platform to new possibilities.View featured work
NAKED Copenhagen: Shopify migration, Business Central ERP, 15K SKUs
Sneaker retailer NAKED Copenhagen ran 15,000+ products across seven regions, and inventory sync issues caused overselling while bots targeted their limited-edition drops. Ask Phill migrated them to Shopify, integrating Business Central ERP and Klaviyo, with custom bot protection and automated daily inventory syncs. Results: 15,000+ products migrated, seven regions, and six apps integrated.View featured work
Rating5.0(39)
Overall rating summary
Ratings based on and
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- (1)
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Reviews
Paviljoen NOORD
Quality of work
5Communication
5Ask Phill is a well-organized company with a lot of knowledge about Shopify and how to build a great working website. Their communication is clear and they properly explain what the guidelines are. If some part of the website needs to be changed quickly, Ask Phill is willing to make the changes on short notice. They communicate clearly about how long the changes will take and what the pric...
Service reviewed: Store build or redesign
WALLIEN
Quality of work
5Communication
5Great design, great service and great flexibility.
Service reviewed: Store build or redesign
WolfWare
Quality of work
5Communication
5Great team
Service reviewed: Theme customization
Get This Flowers
Quality of work
5Communication
5Really happy with the help of Ask Phill! They help me with the setup of my new shopify store. Thanks Ask Phill
Service reviewed: Store build or redesign
6-Minuten Verlag
Quality of work
4Communication
4Ask Phill was easy to approach, honest in communication and reliable to work with. We sincerely believe they helped us to find the best solution for our specific needs and are really happy with the result! Currently we continue to work with them to further expand and optimize our web shop and are confident to further do so in the future :)
Service reviewed: Store build or redesign
YlONN.nl
Quality of work
5Communication
5YLONN is a Dutch brand that sells an aftercare product for women to use after body hair removal. We knew offering our clients a choice in shipping options would lower friction, to conversion but we were limited in our options as no apps where offered. The solution would be to have an custom API integrated from the Dutch postal services in our Shopify Plus custom checkout, something we had not seen...
Service reviewed: Custom apps and integrations
Dr Sam's
Quality of work
5Communication
5Ask Phill helped us with replatforming from Squarespace to Shopify. The process went smooth and we're very happy with the result. We're furthermore happy to see that our sales and conversion has gone up since we're live.
Service reviewed: Store build or redesign
bkr-nl
Quality of work
5Communication
5The Ask Phill team helped us to successful localize our US store for the Dutch/EU market. Clear communication and efficient project management.
Service reviewed: Store build or redesign
The Coucou Club - OLD!!!
Quality of work
5Communication
5Very good and positive collaboration! They understood the design very well and knew exactly what we wanted. Also, communicating with Ask Phill was very easy through Campfire, phone, email and Whatsapp. We will definitely work with them in the future.
Service reviewed: Store build or redesign
Les Douzetiques
Quality of work
5Communication
5It was very nice to work with Martijn from Ask Phill. He helped us with all the aspects of creating a good e-commerce webshop. We didn't know much, but now we do! Amazing service, contact and guys. THANK YOU ASK PHILL!
Service reviewed: Store build or redesign