Ideally This

About

Business description

Ideally This is a commerce and growth consultancy helping brands scale thoughtfully. Led by Nicole Rose, we partner with CMOs and founders to drive durable revenue across DTC, marketplaces, and omnichannel commerce for brands like Arhaus, Melissa & Doug, and GoodOnya.

Partnered with Arhaus on commerce strategy and digital transformation, including replatforming and ongoing evolution of their ecommerce experience. Supported modernization of the commerce ecosystem to improve performance, scalability, and how customers research and shop across channels.

Advised Melissa & Doug on DTC commerce strategy and platform optimization, helping strengthen the role of ecommerce within a broader omnichannel business throughout replatform to Shopify Plus. Focused on performance, scalability, and aligning digital commerce with brand and operational priorities.

Led go-to-market strategy for Yes Society, a private wine membership from the makers of Antica Terra. Partnered across brand, commerce, and digital execution to launch the platform, define the member experience, and support early growth and retention.

Worked as fractional CMO at Last Crumb to stand up marketing and digital foundations during a period of rapid demand. Helped translate a massive waitlist into scalable growth through channel strategy, customer experience, and commerce enablement.

Acted as Fractional CMO at GOODONYA, an emerging organic wellness platform. Led brand, growth, and revenue strategy across DTC, marketplaces, and retail, guiding go-to-market execution, product expansion, and disciplined scaling as the business grows.