Adam Grant’s book, Originals, is a great read for any budding entrepreneur — especially if you feel like you’re not a “real” business owner unless you quit your job, sell all your stuff, and put every last resource you have into building your shop.
“In a fascinating study, management researchers Joseph Raffiee and Jie Feng asked a simple question: When people start a business, are the better off keeping or quitting their day jobs?” Grant writes.
Many of us assume successful entrepreneurs are successful because they took big risks. We assume going all-in and leaping from your job to focus on your retail business idea full-time is the only way to make it work.
But the study Grant shares tells a different story. “Entrepreneurs who kept their day jobs had 33% lower odds of failure than those who quit,” he says.
So, is it better to continue toiling at your 9-5 while building a side retail business? While neither way is “wrong” per se, we’re here to make a case for playing the long game — grow slowly to ensure stability. And here’s why.