35 search results for “Kali Hawlk”

5+ Ways to Build Your Side Business Without Quitting Your Day Job

5+ Ways to Build Your Side Business Without Quitting Your Day Job

Retail side business | Shopify Retail blogAdam Grant’s book, Originals, is a great read for any budding entrepreneur — especially if you feel like you’re not a “real” business owner unless you quit your job, sell all your stuff, and put every last resource you have into building your shop.

“In a fascinating study, management researchers Joseph Raffiee and Jie Feng asked a simple question: When people start a business, are the better off keeping or quitting their day jobs?” Grant writes.

Many of us assume successful entrepreneurs are successful because they took big risks. We assume going all-in and leaping from your job to focus on your retail business idea full-time is the only way to make it work.

But the study Grant shares tells a different story. “Entrepreneurs who kept their day jobs had 33% lower odds of failure than those who quit,” he says.

So, is it better to continue toiling at your 9-5 while building a side retail business? While neither way is “wrong” per se, we’re here to make a case for playing the long game — grow slowly to ensure stability. And here’s why.

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Blog Topic Generator: How to Develop a Constant Flow of Content Ideas

Blog Topic Generator: How to Develop a Constant Flow of Content Ideas

Blog topic generator | Shopify Retail blogWouldn’t it be nice to have new customers come to you, instead of going out to hunt for them? Or to have them find you without going through the lengthy, expensive process of running advertisements?

It’s not only a nice idea, but one that you can make a reality for your business when you use content marketing.

Retailers can create content to publish and distribute on websites, blogs, emails, social media, and other platforms in order to expand their reach and raise brand awareness. Content like blog posts can also attract new customers who are searching for solutions that your products can provide.

But consistently creating unique content comes with its challenges — generating a wealth of topics being at the top of the list. But it’s possible to keep a constant stream of fresh ideas flowing, and we’ve got a few ways to jumpstart your creativity.

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Holiday Shopping: How Retailers Can Cater to Buyers Looking for Last-Minute Gifts

Holiday Shopping: How Retailers Can Cater to Buyers Looking for Last-Minute Gifts

Holiday shoppers | Shopify Retail blogAs retailers, the holiday shopping season can sneak up on us — just as it often does for your customers. It’s not like the end-of-year holidays jump around on our calendar from time to time, making it difficult to prepare and give ourselves enough time to complete our necessary shopping for the season.

And yet, every year sees a rush of holiday shoppers desperate to find a last-minute gift in the final days before the big celebrations.

There’s no judgment here. I’ll be the first to admit that I’ve been among the day-before-Christmas-Eve crowds, wondering what on earth to buy and where to buy it.

Holiday shoppers need to fit in time to purchase last-minute gifts and other items around the festivities themselves, along with any travel required to see friends and family. Others purposely wait until the final days in an effort to shop strategically.

(And some of us are just good ol’ fashioned procrastinators.)

But you don’t need to know why people show up near the very end of the holiday shopping season to pick up a gift or two. All you need to know is that the last-minute holiday shopping rush will happen.

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How to Use Google Trends to Start and Run a Retail Business

How to Use Google Trends to Start and Run a Retail Business

Google Trends for retail business | Shopify Retail blogIt’s no secret that Google knows how to find the information you need. The massive search engine is the most popular in the world, receiving more than two trillion search queries per year.

There’s a lot of data that runs through Google. And that includes data you can use to successfully start and run your own retail business.

How? Let me introduce you to a free tool that can give you a world of insight: Google Trends.

 

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Productivity Killers: How to Identify Drains and Disruptions to Optimize Your Workday

Productivity Killers: How to Identify Drains and Disruptions to Optimize Your Workday

Productivity killers | Shopify Retail blogWalk up to any business owner and ask, “How have you been?” or “How’s life?” and there’s a good chance their response will include the word “busy.”

We live in a culture that sees full schedules and workloads as a type of status symbol. The busier you are… well, the better you might be in the eyes of your social circles.

Regardless of whether this is a good or a bad thing, that’s the reality today’s retail entrepreneur needs to face. There’s still only 24 hours in a day — but somehow, you need to fit more in than ever before.

And that means you need be as productive as possible if you want to keep up.

The problem is, you might be attempting to manage your out-of-control to-do lists with actions that kill productivity.

No, this isn’t another listicle of “101 best hacks to supercharge your working hours.” You don’t need that.

What you do need to know about productivity includes the kind of actions that work against you, the most common productivity killers, and what you can do as a retail entrepreneur to get just a little more done each day. So, here’s how you can identify the drains on your day.

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Social Listening: Tools Retailers Can Use to Monitor Online Chatter

Social Listening: Tools Retailers Can Use to Monitor Online Chatter

Social listening for retail | Shopify Retail blogSocial media provides a great space online to be, well, social. That should be obvious, but too many retailers use their social media accounts as platforms from which to shout about their products to the virtual rooftops.

The problem with this approach? It’s not effective.

And we know this offline. We’ve all been to a networking event or a party and run into that one person who just does not stop talking. Their favorite subject? Themselves.

This behavior is just as annoying and unappealing online as it is in person. Yet retailers continue to use social only to talk, talk, talk about their products, events, and sales.

There is a different way, and it’s much more effective.

It’s a strategy where, yes, you share a little bit about your brand and what you offer — but you also spend a lot of time interacting and engaging with your customers, followers, colleagues, and other important individuals who follow you.

To practice this approach, retailers must first quiet down their own digital voices and practice social listening skills instead.

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Defining Social Proof: How Retailers Can Use Conformity Bias to Bolster Sales

Defining Social Proof: How Retailers Can Use Conformity Bias to Bolster Sales

Social proof for retailers | Shopify Retail blogThere’s not much more I love in this world than a great taco. And I love looking for and trying new, authentic Mexican and Latin restaurants.

But recently something happened to disrupt my experience of a restaurant I hadn’t been to before — despite my eagerness to try new places and consume more tacos.

I enjoyed my food. I liked the atmosphere. But the entire time, I was wondering if I made a bad choice in selecting this restaurant. I was paranoid that I was missing something — or that other diners knew something I didn’t.

Why? Because it was 6 p.m. on a Friday night in downtown Boston and hardly anyone was in this restaurant.

This was downright weird. Most places are packed, and I expected an after-work crowd at the bar at the very least. The restaurant was massive but only a handful of diners occupied tables.

This is the power of something called social proof. Had the restaurant been packed full of patrons, I likely would have felt like the food was even better than it really was and had an inflated opinion of the restaurant.

Despite the fact that I liked my food, the restaurant, and the overall experience, I was anxious the entire time because there was no social proof to make me feel better about my choice in dining there.

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Maintaining the Hustle: How to Stay Motivated as a Busy In-Person Seller

Maintaining the Hustle: How to Stay Motivated as a Busy In-Person Seller

Storefront | Shopify Retail blogIf you’re a retail entrepreneur, you know you need to hustle to get your products out there, increase your brand awareness, and stay top-of-mind for potential customers.

But hitting the road every weekend and traveling around the region (or the country) to make in-person sales at fairs, festivals, events, conferences, shows, and more is downright exhausting.

Not only is the travel itself physically tiring, but feeling constant pressure to always be “on,” selling, and representing your retail business appropriately wears you down mentally, too.

If you feel like you’re starting to lag behind or you just need a refresher course on how to replenish your motivation, start here with these tips, ideas, and suggestions from hustling retailers and business owners who never stop grinding away toward their sales goals.

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Supercharge In-Person Sales With These Psychological Strategies

Supercharge In-Person Sales With These Psychological Strategies

Boost sales with psychological strategies | Shopify Retail blogAs consumers, we know we need to avoid spending on the little things if we want to save for a big purchase down the road.

But then you see that little gizmo by the cash register and you stealthily swipe it into your pile of items the cashier rings up.

And who among us has not gone into Target for toothpaste and a greeting card for an upcoming birthday and emerged with an entire cart full of stuff we simply had to have and a receipt for $150?

(As a retailer, make sure you take advantage of this and offer small add-ons after a customer places an item in their online shopping cart.)

Why do humans do this with money? Why do we buy and spend even when we know we shouldn’t?

And more importantly for you and your business, how can you understand what’s going on here and use it to your advantage?

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4 Channels to Use If Your Marketing Budget is Nil (or Close to It)

4 Channels to Use If Your Marketing Budget is Nil (or Close to It)

Free marketing channels for retailers | Shopify Retail blogYou need to market your business to continue growing. But you need to grow and generate more revenue before you invest in marketing.

Sound familiar? You may feel trapped in this catch-22 and for good reason: traditional marketing avenues are expensive. And it’s hard to pour any amount of profit into something where return on investment is notoriously hard to track and understand.

Thankfully, there is an escape. You can explore marketing channels that don’t require a huge budget — or any marketing budget at all. New ways of promoting your products and sharing your business with new audiences make it easy to market for cheap or even free.

Get started by using these strategies that incorporate everything from one-on-one connections to massive reach on social media and more.

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