When it comes to running a successful retail business, one of the key components is being aware of your ideal customer. What audience are you targeting with your products?
This is precisely why your retail business could benefit from developing a buyer persona. If you’re marketing to consumers and looking to better understand your customers, then buyer personas are one of the best ways to ensure that your efforts contain the right message and are reaching the right people.
So, what is a buyer persona exactly? Generally, these are fictionalized characters that epitomize your ideal market. They’re regularly used to give marketers and sales professionals better understand their core customer group. When it comes to sales and marketing, knowing your audience is crucial to be effective. Familiarizing yourself with your buyers allows you to maximize the return on investment (ROI) on your sales and marketing activities.