34 search results for “Lauren Ufford”

Know Your Customers: How to Build Buyer Personas for Your Retail Store

Know Your Customers: How to Build Buyer Personas for Your Retail Store

How to build a buyer persona | Shopify Retail blogWhen it comes to running a successful retail business, one of the key components is being aware of your ideal customer. What audience are you targeting with your products?

This is precisely why your retail business could benefit from developing a buyer persona. If you’re marketing to consumers and looking to better understand your customers, then buyer personas are one of the best ways to ensure that your efforts contain the right message and are reaching the right people.

So, what is a buyer persona exactly? Generally, these are fictionalized characters that epitomize your ideal market. They’re regularly used to give marketers and sales professionals better understand their core customer group. When it comes to sales and marketing, knowing your audience is crucial to be effective. Familiarizing yourself with your buyers allows you to maximize the return on investment (ROI) on your sales and marketing activities.

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Outsourcing in Retail: Delegate These Tasks to Run Your Business More Efficiently

Outsourcing in Retail: Delegate These Tasks to Run Your Business More Efficiently

Outsourcing in retail | Shopify Retail blog

Running a retail business usually means knowing a bit about everything, and definitely doing a lot of everything. But is it time for you to start delegating and outsourcing some of the tasks that are keeping you busy?

That’s where outsourcing, or offloading some tasks off your to-do list, can come in handy. The formal definition of this concept is: “Outsourcing occurs when a business pays an outside supplier to provide goods and services, rather than doing the work in-house. The practice started in the 1970s and grew popular in the 1990s as a way for companies to reduce their internal cost structure.”

Sometimes outsourcing takes the form of hiring staff to handle some of your workload, or delegating more tasks to trusted employees. But even entrepreneurs who run their business entirely by themselves can outsource some of their more tedious or time-consuming jobs to part-time, external helpers.

Outsourcing is a great way for you to find the time and resources to focus on big-picture issues in your retail business, and hopefully also free up time for a healthy work-life balance.

So, what tasks should you be looking to outsource for your retail business? Here are a few ideas to help you streamline your to-do list and stay focused on actually running your business.

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Personalize the Retail Shopping Experience With These 4 High-Tech Tools

Personalize the Retail Shopping Experience With These 4 High-Tech Tools

High-tech shopping personalization | Shopify Retail blogWhen most people think of a high-tech shopping experience, online shopping comes to mind. For years, the ecommerce shopping experience has evolved to include personalized recommendations based on purchase history, up-to-the-minute inventory trackers, and more advancements that feel like we’re living in the future.

Many in the industry see personalization as a key method to earn the attention of current and potential customers — and to earn consistent sales in the process. Tailoring your offerings and communications enhances the customer experience and demonstrates that you’re in touch with their needs. According to one study, 48% of U.S. marketers reported that personalization on their websites or apps lifted revenues in excess of 10%.

In contrast, much of the brick-and-mortar shopping landscape seems to have stayed pretty much the same. But if you look closely at a few stand-out retailers, in fact, high-tech shopping is driving customers back into stores for personalized shopping trips. Here, we’ll examine some tactics in-person sellers use to execute on a high-quality personalization strategy, and how evolving tech is helping retailers implement more tailored experiences.

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Retail Management: How to Motivate Employees to Optimize Productivity

Retail Management: How to Motivate Employees to Optimize Productivity

How to motivate employees | Shopify Retail blogEvery retail business owner knows the value of their workforce. Good employees sell more products, engage with customers in a genuine way, and act as brand ambassadors in the store and outside in their daily lives. But some retailers struggle with how to motivate employees and keep them that way.

As Marci Martin of Business News Daily summarizes in the article 3 Proven Ways to Motivate Your Sales Team: “A motivated sales staff is critical to the success of your company. The relationships they build with your clients and customers create the foundation of your organization — not just in terms of individual sales, but also your overall reputation and growth.”

Once you have your employees hired and trained, the next challenge is to keep them engaged and working hard. As part of the retail management team, it’s your job to motivate your employees. And motivated employees are more productive — in fact, Warwick found that happy employees are 12% more productive.

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Shipping Success: Put Your Customer In Control of Delivery Options

Shipping Success: Put Your Customer In Control of Delivery Options

Retail shipping | Shopify Retail blogWhether your retail business is primarily online, you sell mostly in-store, or a combination or both — shipping and delivery is a major sales driver.

A major trend in the world of retail for 2018 is going above and beyond in terms of shipping options for your customers. More and more, consumers expect to receive their items quickly and easily, no matter where they live — which can pose a challenge for small businesses to meet.

Shipping items domestically or internationally can be costly and time-consuming for retailers, but it helps you reach a much larger market and provide a personalized service that today’s shopper has come to expect. And with all the delivery options available, it's a challenge to choose the right ones for your business.

To make sense of market demands and all your options, we've rounded the top delivery services customers have come to expect so retailers can make an informed decision on shipping services.

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The Competitive Edge: How to Battle Retail Stores Selling Similar Products for Cheaper

The Competitive Edge: How to Battle Retail Stores Selling Similar Products for Cheaper

Competitive retail store | Shopify Retail blogYour retail store is making sales and things are going along smoothly. Then someone else releases a similar product and undercuts your prices. What do you do?

This retail store grievance is becoming more common as retailers are able to sell all over the world through the Internet. Brands are no longer just competing with the retail store that opened down the street, but also the one across the globe offering customers similar items.

Thankfully, there are ways to maintain your market share and compete with brands that are offering comparable products for cheaper.

While dealing with competitors that have ripped off your designs or are trying to encroach on your market share is frustrating, all is not lost — there is some recourse for retail store owners. Before acting, take a deep breath, and review the following tactics to deal with this specific sit

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10 Examples of Successful Retail Showrooms

10 Examples of Successful Retail Showrooms

Retail showroom | Shopify Retail blogWhether you already have brick-and-mortar locations or have considered one, you know all too well how expensive and high-maintenance large retail spaces can be.

The high rental prices and long commercial leases are two of the many reasons more offline sellers are opting for temporary stores (like pop-up shops) and ways to make do with smaller spaces.

One creative alternative to traditional brick-and-mortar storefronts is setting up a showroom. As the retail industry continues to changes, showrooms have become more and more popular. Showrooms have always been popular with certain industries (think car dealerships or bespoke clothing retailers) but the model is taking off with online and larger retailers as well.

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6 Examples of Retail Gamification to Boost Engagement and Sales

6 Examples of Retail Gamification to Boost Engagement and Sales

Gamification examples | Shopify Retail blogYou’ve carefully curated your product offerings, you’ve built your brand, and now you’re working to grow your business. If you’re looking to increase your sales, build your brand awareness, and increase your customer loyalty, then consider introducing some gamification into your retail business strategy.

So, what is retail gamification exactly? RetailDive defines the practice as combining “elements of play and common game mechanics such as points, badges, and other incentives in nontraditional contexts in order to affect behavior. Done right, gamification is a subtle but fun way to get people engaged.”

Retailers can reward participation in these “games” with discounts, promotions, free, merchandise, or other prizes. Although it takes some time and effort to set up and execute a game, the benefits can certainly outweigh the cost.

And more retailers are paying close attention to this marketing tactic. According to one survey from Boston Retail Partners, almost nine out of 10 retailers (87%) will use gamification methods in the next five years. And nearly half of those (46%) pointed out that a loyalty program incorporating these elements is one of their top priorities.

Retail gamification can be used both online and at brick-and-mortar locations to drive customer engagement. Now, let’s take a look at some brands that have used retail gamification successfully to drive traffic, bolster engagement, and increase sales.

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Foot Traffic: How to Accurately Measure and Increase Customer Visits to Your Store

Foot Traffic: How to Accurately Measure and Increase Customer Visits to Your Store

Measure foot traffic | Shopify Retail blogAs retailers are well aware, foot traffic is a key factor for any successful brick-and-mortar location. And increasing that foot traffic to your physical store is a constant struggle.

More visits to your storefront from current and potential customers can boost sales and customer engagement, as well as give you the opportunity to connect in-person with real shoppers. The first step to increasing your foot traffic is understanding it. Measuring foot traffic provides you with the data you need to develop a strategy to increase it over time.

But one major challenge is that some retailers find foot traffic difficult to reliably track. While specialized agencies offer specialized tools to assist stores in measuring foot traffic, there are techniques retailers can use themselves to analyze store visits, and optimize store layouts accordingly. And here’s how to get started.

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Fraud Prevention: How to Kick Bogus Transactions to the Curb

Fraud Prevention: How to Kick Bogus Transactions to the Curb

Fraud prevention for retailers | Shopify Retail blogWhether your retail business is primarily ecommerce or if you’re operating one or more brick-and-mortar locations, fraud is an inevitable reality for merchants. Stolen merchandise and false transactions cost you money, cause unnecessary complications to maintain and track inventory, and lots of added stress.

We define fraud when it comes to retail as: “A transaction that is not authorized by a customer is referred to as fraudulent.”

It’s one of those unfortunate aspects of any retail business that you hope you don’t need to deal with often, but it’s an issue that requires training for you and your team.

So, how can you best prevent fraud, both online and offline? Let’s examine common types of fraud and discuss some ways to curb it.

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