49 search results for “Alexandra Sheehan”

10 SEO Tools Retailers Can Use to Drive More Online and Offline Traffic

10 SEO Tools Retailers Can Use to Drive More Online and Offline Traffic

SEO tools for retailers | Shopify Retail blogSearch engine optimization — SEO — is an important way to make sure people are finding your brand and your website online.

And though many might think SEO is just about using the right keywords, it’s actually much more complex.

Backlinks, page speed, keyword density, product ads — SEO encompasses so many things. If used effectively, it can make a major impact on both your ecommerce and brick-and-mortar retail sales.

Many SEO pros are still mourning the loss of Google’s Keyword Planner, but there are other tools available that pros and novices alike can use to up their SEO efforts, drive more traffic, and boost sales. So, here are 10 tools that can help retailers on their journey to optimizing your site.

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10 Unique Visual Merchandising Ideas You Should Steal

10 Unique Visual Merchandising Ideas You Should Steal

Visual merchandising ideas | Shopify Retail blogVisual merchandising refers to anything that can be seen by the customer inside and outside a store, with the overall purpose of getting customers into the store.

But visual merchandising goes beyond window displays that lure customers in, says Chris Guillot, founder and retail consultant of Merchant Method.

“It really is much more comprehensive than that. The goal is to get customers to come into your store and spend money.”

How can retailers go look beyond product displays and score some visual merchandising ideas that will pack a punch? Here are 10 steal-worthy ideas you might not have thought of on your own.

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14 Essential Giveaway and Contest Ideas for Retailers to Boost Traffic and Engagement

14 Essential Giveaway and Contest Ideas for Retailers to Boost Traffic and Engagement

Giveaway ideas for retailers | Shopify Retail blogContests and giveaways are promotion tactics through which retailers can both acquire new customers and engage with existing customers, all while building brand awareness and growing your business — when done successfully.

But the benefits of contests and giveaways extend beyond the buzz around the event itself. They’re great for capturing consumer data, such as email addresses and demographics information, and can serve as the groundwork for building relationships with your customer base.

Contests and giveaways are so appealing to retailers because of their flexibility. You can spend as much or as little as you want, both on the prize itself and your marketing efforts behind it. Results vary, but when done right, they reap serious rewards.

This case study about Jewel Scent shares how a candle, bead, and soap retailer hit a revenue goal of $2 million in Q1, largely thanks to their promotions efforts. And these retailers grew their email subscription list by tens of thousands and experienced growing conversion rates.

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20+ Unique Ideas to Boost Foot Traffic to Your Retail Store

20+ Unique Ideas to Boost Foot Traffic to Your Retail Store

Ideas to boost foot traffic | Shopify Retail blogEven though a strong online presence is essential for many retailers, it’s important to not overlook the power of your brick-and-mortar store. But the challenge for some is how to increase foot traffic and boost in-store sales — and how to measure this.

Given the data, it’s no surprise that retailers might struggle with increasing customer visits to their physical locations. 71% of shoppers believe they’ll find better deals online, but 94% of retail sales are still credited to brick-and-mortar stores.

When trying to boost foot traffic, first understand your customer base and target market. Then look for ways to differentiate from your competitors while remaining relatable and relevant to your target customers. Not every idea will work for every brand. And don’t be afraid to test ideas out. Trial and error is one of the best ways to learn what will be most effective.

While there are many methods to lure shoppers to visit your store, there’s likely some out-of-the-box strategies you haven’t explored. That’s why we’ve curated a lengthy list of unique ideas for retailers to boost foot traffic and increase sales in their brick-and-mortar stores.

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4 Retailers Who Are Killing it on Snapchat and What You Can Learn From Them

4 Retailers Who Are Killing it on Snapchat and What You Can Learn From Them

How retailers can succeed on Snapchat | Shopify Retail blogSnapchat is both one of the scariest and one of the most exciting social media channels out there.

That’s probably why 92% of retailers are on Instagram, and only 47% have ventured on to Snapchat. Those numbers mean there’s lots of opportunity in the retail space to be an early adopter and leader with Snapchat marketing.

Michael Platco, Snapchat artist/storyteller/content creator/consultant/influencer, was one of the app’s first users. At first, he just sent silly doodles to his 13-year-old cousin. Now, global brands seek his expertise to help them with their Snapchat presence.

“Retailers don’t see the space as something they can truly capitalize on,” Platco says. “There’s a disconnect between getting people to convert.”

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7 Simple Email Ideas to Attract Foot Traffic in Your Retail Store

7 Simple Email Ideas to Attract Foot Traffic in Your Retail Store

Email marketing for retail | Shopify Retail blogEmail marketing is the key to success for a number of industries. More than 205 billion emails are sent and received every single day. And it’s another effective way for retailers to engage with and motivate consumers. 

What sets email apart from many other digital marketing initiatives is the level of intimacy. The subscribers on your list have explicitly chosen to receive communications from you. They want to hear from you.

When you compare that to social media, paid ads, and other tactics, nothing is more personal than email. You’re landing directly in your audience’s inbox, every single time. Comparatively, social media only reaches a number of individuals (not your entire audience), and paid traffic is often less qualified. Those consumers might not even know your brand yet, and you’re asking them to spend money with you.

Utilizing email marketing allows you to reach a qualified audience on an intimate level — which means they’re more likely to take action. But it’s tricky to bridge the gap between the digital world and the real world. Here are some ways retailers can use email marketing to lure in more foot traffic.

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8 Ways to Incorporate Brand Identity Into Your Retail Store

8 Ways to Incorporate Brand Identity Into Your Retail Store

Brand identity in retail stores | Shopify Retail blogBrand identity is increasingly important. 

More than half of shoppers build relationships with brands because of shared values. As customers put more importance on that, and less on price, retailers have an opportunity to distinguish themselves from competitors. In fact, it’s not only an opportunity — it’s a necessity. 

Experts agree that brand identity is essential for retailer success.

“Brand identity is crucial, because that’s what separates you from your competition,” says Adrienne Weiss of Adrienne Weiss Corp., who’s behind brands like Build-A-Bear Workshop, DiGiorno and Baskin Robbins. “Your brand is a story you tell to the world with the hope that it will resonate, and consumers will want to associate themselves with your brand.”

Retailers are no longer product suppliers — they’re becoming lifestyle partners, entities with which consumers are building relationships. 

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Avoiding Analysis Paralysis: How to Prioritize in Your Retail Business

Avoiding Analysis Paralysis: How to Prioritize in Your Retail Business

Prioritizing retail tasks | Shopify Retail blogThe nuances of retail in today’s climate have brought a wealth of new selling opportunities — and with that, a sometimes overwhelming amount of information. Smarter tools and technologies are giving us more data than ever, consumer behavior is evolving rapidly, and the path to retail success is no longer linear.

When you’re being pulled in a million directions, how do you know which direction is the way to go? Prioritizing and finding balance both in your personal life and your business is a constant struggle, but essential to the longevity of your success.

Having trouble prioritizing in your own life and biz? We’ll take you through the prioritization process and help you determine how to figure out what needs to be done now, what can wait, and what can be outsourced.

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Black Friday Cyber Monday Post-Mortem: How to Analyze the Success of Your Campaign

Black Friday Cyber Monday Post-Mortem: How to Analyze the Success of Your Campaign

BFCM post-mortem | Shopify Retail blogA post-mortem analysis for any campaign or selling period in your retail business is always essential. It offers the chance to understand what worked (and what didn’t), why, and how you can pivot your business moving forward. These insights are invaluable — there’s nothing that can replace your own, real data.

The same applies to Black Friday Cyber Monday, even though sales are seasonal and may not remain consistent through January and the succeeding months. So many sales are generated during this time, which gives retailers plenty of data to work with. Last year alone accounted for almost $2 billion in Black Friday sales.

Because many retailers try to cash in on Black Friday Cyber Monday, taking the time to reflect on the efficacy of these sales can help you improve on future BFCM campaigns — and potentially gain insights to boost your bottom line year round.

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Creative Facebook Tactics: 13 Expert Tips to Amp Up Your Retail Social Strategy

Creative Facebook Tactics: 13 Expert Tips to Amp Up Your Retail Social Strategy

Creative uses for Facebook | Shopify Retail blogFacebook can be a valuable tool for retailers when used appropriately. But it can be intimidating, especially when it comes to figuring out what to post.

And as it’s becoming more difficult to reach users organically, it can be frustrating to put so much energy into something that doesn’t generate results.

We asked Andrea Vahl, coauthor of the free ebook How to Grow Your Local Business with Social Media, to help us curate some high-impact ways you can use Facebook for your retail business.

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