55 search results for “Alexandra Sheehan”

Turn Website Traffic Into Foot Traffic: How to Get More Customers in Your Store

Turn Website Traffic Into Foot Traffic: How to Get More Customers in Your Store

Web traffic to foot traffic in store | Shopify Retail blogOnline and offline retail sales no longer work in silos. The Harvard Business Review published a case study about the role of websites in the modern-day retail industry. That case study found that many retailers are struggling to convert shoppers in-person — instead, consumers browse in real life and opt to make the purchase online at a later date (a phenomenon referred to as showrooming).

It’s an interesting dilemma, and it brings up the importance of a retailer’s in-person and online presence. And whether customers are browsing in-store or online first, those multichannel shoppers present a lot of value and opportunity for retailers. Why? Well, customers who purchase both online and in-store have a 30% higher lifetime customer value.

And more consumers are finding your website first. Almost all (96%) of online shoppers search for local businesses online. If you don’t have a website, you’re missing out on a lot of potential sales, whether you want to open an ecommerce store or not.

So, how can retailers capitalize on those website browsers? Here’s what you need to include and how to promote your brick-and-mortar shop on your store’s website.

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10 SEO Tools Retailers Can Use to Drive More Online and Offline Traffic

10 SEO Tools Retailers Can Use to Drive More Online and Offline Traffic

SEO tools for retailers | Shopify Retail blogSearch engine optimization — SEO — is an important way to make sure people are finding your brand and your website online.

And though many might think SEO is just about using the right keywords, it’s actually much more complex.

Backlinks, page speed, keyword density, product ads — SEO encompasses so many things. If used effectively, it can make a major impact on both your ecommerce and brick-and-mortar retail sales.

Many SEO pros are still mourning the loss of Google’s Keyword Planner, but there are other tools available that pros and novices alike can use to up their SEO efforts, drive more traffic, and boost sales. So, here are 10 tools that can help retailers on their journey to optimizing your site.

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Cutting Costs: 8 Ideas to Lower Retail Expenses Without Killing Product Quality

Cutting Costs: 8 Ideas to Lower Retail Expenses Without Killing Product Quality

Cutting costs in retail | Shopify Retail blogThe age-old question for most business owners is how to reduce expenses.

It’s an important, but not necessarily straightforward, issue to tackle. On one hand, there are endless ways to cut costs. But the flipside is sacrificing quality.

For many retailers, product quality is non-negotiable, even when cutting costs is necessary. And that’s a fair philosophy to stick to, considering customer satisfaction and loyalty are highly dependent upon product quality.

In fact, product quality is actually one of the biggest concerns for business managers across North America. But higher costs are often associated with higher quality, so retailers need to look at other facets of the business to reduce expenses that don’t affect their product.

Fortunately, there are cost-cutting methods retailers can lean on that don’t require a sacrifice in product quality. Here, we’ll round up a few of those methods for retailers to consider.

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Going Green: How to Save Energy and Cut Retail Business Expenses

Going Green: How to Save Energy and Cut Retail Business Expenses

How to save energy for retail | Shopify Retail blogRetailers spend almost $20 billion on energy every year.

That’s huge, especially considering small businesses spend more than $60 billion a year on energy — meaning the retail industry is responsible for a third of those energy costs. In fact, retail buildings incur more energy-related costs than any other commercial sector in America. And those stats alone are enough to make retailers consider how to save energy.

You might think that’s just part of the cost of doing business. But a 10% decrease in energy expenses has the potential to increase net profit margins by up to 16% in certain retail environments.

But going green isn’t just about cutting energy costs. There are other ways you can be a more environmentally friendly retailer, including things like going paperless and bagless. Below, we outline some ways you can get started going and earning green while learning how to save energy.

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How These Retailers Use Augmented Reality to Enhance the Customer Experience

How These Retailers Use Augmented Reality to Enhance the Customer Experience

Smart mirrors, augmented reality | Shopify Retail blogRemember when augmented reality (AR) was a pie-in-the-sky idea? Even just a few years ago, AR caught our attention mostly due to its “cool factor.”

Now it’s becoming more of a reality, and forward-thinking retail brands are incorporating AR technology into the customer experience, both in-store and online.

Retailers are smart to adopt this technology: Almost 70% of consumers expect retailers to launch an AR app within the next six months. Despite this, nearly two-thirds of companies don’t use AR at all.

However, there are many retail brands at the forefront of harnessing the power of AR and how it can enhance the brand experience. To help inspire you, we're highlighting a variety of retailers using AR to empower their customers, create a more interactive shopping experience, and help their products stand out.

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Influencer Marketing: How to Reach New Audiences With Paid Brand Evangelists

Influencer Marketing: How to Reach New Audiences With Paid Brand Evangelists

Influencer marketing for retail | Shopify Retail blogWhether you’re marketing savvy or not, you’ve likely heard the term “influencer” — referring to bloggers, YouTube stars, and social media celebrities who have built massive followings on their respective digital platforms.

As more people began to achieve Internet fame, brands and retailers are tapping into the potential to reach new audiences by leveraging partnerships with these influencers.

And there’s good reason that more brands are jumping on the influencer bandwagon: 55% of people trust online bloggers, compared to 47% people who trust traditional advertising messages.

So, how does influencer marketing work? Don’t worry — we’ve got your back. Here, we’ll examine the ins and outs of influencer marketing, how to find influencers, and how to build a high-impact influencer strategy.

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8 Ways to Incorporate Brand Identity Into Your Retail Store

8 Ways to Incorporate Brand Identity Into Your Retail Store

Brand identity in retail stores | Shopify Retail blogBrand identity is increasingly important. 

More than half of shoppers build relationships with brands because of shared values. As customers put more importance on that, and less on price, retailers have an opportunity to distinguish themselves from competitors. In fact, it’s not only an opportunity — it’s a necessity. 

Experts agree that brand identity is essential for retailer success.

“Brand identity is crucial, because that’s what separates you from your competition,” says Adrienne Weiss of Adrienne Weiss Corp., who’s behind brands like Build-A-Bear Workshop, DiGiorno and Baskin Robbins. “Your brand is a story you tell to the world with the hope that it will resonate, and consumers will want to associate themselves with your brand.”

Retailers are no longer product suppliers — they’re becoming lifestyle partners, entities with which consumers are building relationships. 

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Avoiding Analysis Paralysis: How to Prioritize in Your Retail Business

Avoiding Analysis Paralysis: How to Prioritize in Your Retail Business

Prioritizing retail tasks | Shopify Retail blogThe nuances of retail in today’s climate have brought a wealth of new selling opportunities — and with that, a sometimes overwhelming amount of information. Smarter tools and technologies are giving us more data than ever, consumer behavior is evolving rapidly, and the path to retail success is no longer linear.

When you’re being pulled in a million directions, how do you know which direction is the way to go? Prioritizing and finding balance both in your personal life and your business is a constant struggle, but essential to the longevity of your success.

Having trouble prioritizing in your own life and biz? We’ll take you through the prioritization process and help you determine how to figure out what needs to be done now, what can wait, and what can be outsourced.

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Black Friday Cyber Monday Post-Mortem: How to Analyze the Success of Your Campaign

Black Friday Cyber Monday Post-Mortem: How to Analyze the Success of Your Campaign

BFCM post-mortem | Shopify Retail blogA post-mortem analysis for any campaign or selling period in your retail business is always essential. It offers the chance to understand what worked (and what didn’t), why, and how you can pivot your business moving forward. These insights are invaluable — there’s nothing that can replace your own, real data.

The same applies to Black Friday Cyber Monday, even though sales are seasonal and may not remain consistent through January and the succeeding months. So many sales are generated during this time, which gives retailers plenty of data to work with. Last year alone accounted for almost $2 billion in Black Friday sales.

Because many retailers try to cash in on Black Friday Cyber Monday, taking the time to reflect on the efficacy of these sales can help you improve on future BFCM campaigns — and potentially gain insights to boost your bottom line year round.

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