62 search results for “Alexandra Sheehan”

7 Innovative Retail Partnership Examples

7 Innovative Retail Partnership Examples

Macarons, bakery | Shopify Retail blogWhen retail changes as quickly as it does in today’s market, it’s more important than ever to constantly innovate and look for the next opportunity. One way to do that is through brand partnerships.

While collaborating with other businesses can certainly expand your reach and build buzz, it can also expose you to new ideas and tactics. You can test these new concepts before doing a full-blown integration into your business. And when it works, early adopters are seen as innovators.

Check this list of seven innovative retail partnership examples to find inspiration for your next collaboration.

Continue reading

Creating Community: How Retailers Can Build an Engaged Customer Base

Creating Community: How Retailers Can Build an Engaged Customer Base

Building a community | Shopify Retail blogFor retailers, relationship-building is essential. Relationships build trust, and without trust, retailers have an uphill battle to making sales.

Nearly two-thirds of global consumers consider brand trust to be of great importance, and when retailers build that trust, they’re empowered to do much more than close a sale.

Brick-and-mortar retailers have the opportunity to create physical communities of those loyal customers. These communities provide tangible value that keep customers in stores longer, bring them back, and spread your brand story through word-of-mouth referrals. 

92% global consumers trust recommendations and imagine the amplification if you had a whole community of word-of-mouth marketers recommending your store to their friends and family.

But building community takes more than just building trust. It takes the right physical space, the right cause and dedication from your entire team. And here are some ways retailers can move forward with creating a community around your brand and building an engaged customer base as a result.

Continue reading

Post-Mortems and Event Sales: How to Measure Success to Improve Future Sales

Post-Mortems and Event Sales: How to Measure Success to Improve Future Sales

Craft fair, event post-mortems | Shopify Retail blogSelling at events offers a wealth of opportunities for all kinds of retailers. Whether you have a brick-and-mortar store or not, numerous of product lines or just one, it can be a way to generate awareness and conduct sales in a new environment.

But when it comes to choosing events to sell at, it can feel like you’re shooting in the dark. What if you don’t sell anything? Does that mean it’s a failure? What does success even look like? Those are questions that are hard to answer if you don’t analyze the event afterward through a true post-mortem process.

Not sure about conducting a post-mortem? To help you move forward, we’re examining how you can dive deep into your event sales. Here, you’ll learn how to reflect on each event, analyze your sales and engagement data, and implement your learnings to bolster future event sales.

Continue reading

The Complete Guide to Market Research for Your Retail Business

The Complete Guide to Market Research for Your Retail Business

Man looking at market research | Shopify Retail blogConsumers are no longer solely concerned just with price point. Purchase decisions are now being made with more factors at play, things such as brand differentiation, reputation, and customer-centric return policies.

But it’s hard to read a customer’s mind, and it’s also a challenge for retailers to figure out where they fit when compared with their competition.

Especially for retailers just starting out, it may feel like a lot of decisions are made on guesswork or instinct. Market research can remove much of that uncertainty, by helping you understand your industry, your target customer, your competition, and your product. And when you understand all that, your chances of success are a lot greater.

There are many agencies that you can hire to conduct market research for you, but if you’re on a budget, there are ways you can do it yourself.

Continue reading

Turn Website Traffic Into Foot Traffic: How to Get More Customers in Your Store

Turn Website Traffic Into Foot Traffic: How to Get More Customers in Your Store

Web traffic to foot traffic in store | Shopify Retail blogOnline and offline retail sales no longer work in silos. The Harvard Business Review published a case study about the role of websites in the modern-day retail industry. That case study found that many retailers are struggling to convert shoppers in-person — instead, consumers browse in real life and opt to make the purchase online at a later date (a phenomenon referred to as showrooming).

It’s an interesting dilemma, and it brings up the importance of a retailer’s in-person and online presence. And whether customers are browsing in-store or online first, those multichannel shoppers present a lot of value and opportunity for retailers. Why? Well, customers who purchase both online and in-store have a 30% higher lifetime customer value.

And more consumers are finding your website first. Almost all (96%) of online shoppers search for local businesses online. If you don’t have a website, you’re missing out on a lot of potential sales, whether you want to open an ecommerce store or not.

So, how can retailers capitalize on those website browsers? Here’s what you need to include and how to promote your brick-and-mortar shop on your store’s website.

Continue reading

10 SEO Tools Retailers Can Use to Drive More Online and Offline Traffic

10 SEO Tools Retailers Can Use to Drive More Online and Offline Traffic

SEO tools for retailers | Shopify Retail blogSearch engine optimization — SEO — is an important way to make sure people are finding your brand and your website online.

And though many might think SEO is just about using the right keywords, it’s actually much more complex.

Backlinks, page speed, keyword density, product ads — SEO encompasses so many things. If used effectively, it can make a major impact on both your ecommerce and brick-and-mortar retail sales.

Many SEO pros are still mourning the loss of Google’s Keyword Planner, but there are other tools available that pros and novices alike can use to up their SEO efforts, drive more traffic, and boost sales. So, here are 10 tools that can help retailers on their journey to optimizing your site.

Continue reading

Cutting Costs: 8 Ideas to Lower Retail Expenses Without Killing Product Quality

Cutting Costs: 8 Ideas to Lower Retail Expenses Without Killing Product Quality

Cutting costs in retail | Shopify Retail blogThe age-old question for most business owners is how to reduce expenses.

It’s an important, but not necessarily straightforward, issue to tackle. On one hand, there are endless ways to cut costs. But the flipside is sacrificing quality.

For many retailers, product quality is non-negotiable, even when cutting costs is necessary. And that’s a fair philosophy to stick to, considering customer satisfaction and loyalty are highly dependent upon product quality.

In fact, product quality is actually one of the biggest concerns for business managers across North America. But higher costs are often associated with higher quality, so retailers need to look at other facets of the business to reduce expenses that don’t affect their product.

Fortunately, there are cost-cutting methods retailers can lean on that don’t require a sacrifice in product quality. Here, we’ll round up a few of those methods for retailers to consider.

Continue reading

Going Green: How to Save Energy and Cut Retail Business Expenses

Going Green: How to Save Energy and Cut Retail Business Expenses

How to save energy for retail | Shopify Retail blogRetailers spend almost $20 billion on energy every year.

That’s huge, especially considering small businesses spend more than $60 billion a year on energy — meaning the retail industry is responsible for a third of those energy costs. In fact, retail buildings incur more energy-related costs than any other commercial sector in America. And those stats alone are enough to make retailers consider how to save energy.

You might think that’s just part of the cost of doing business. But a 10% decrease in energy expenses has the potential to increase net profit margins by up to 16% in certain retail environments.

But going green isn’t just about cutting energy costs. There are other ways you can be a more environmentally friendly retailer, including things like going paperless and bagless. Below, we outline some ways you can get started going and earning green while learning how to save energy.

Continue reading

How These Retailers Use Augmented Reality to Enhance the Customer Experience

How These Retailers Use Augmented Reality to Enhance the Customer Experience

Smart mirrors, augmented reality | Shopify Retail blogRemember when augmented reality (AR) was a pie-in-the-sky idea? Even just a few years ago, AR caught our attention mostly due to its “cool factor.”

Now it’s becoming more of a reality, and forward-thinking retail brands are incorporating AR technology into the customer experience, both in-store and online.

Retailers are smart to adopt this technology: Almost 70% of consumers expect retailers to launch an AR app within the next six months. Despite this, nearly two-thirds of companies don’t use AR at all.

However, there are many retail brands at the forefront of harnessing the power of AR and how it can enhance the brand experience. To help inspire you, we're highlighting a variety of retailers using AR to empower their customers, create a more interactive shopping experience, and help their products stand out.

Continue reading

Influencer Marketing: How to Reach New Audiences With Paid Brand Evangelists

Influencer Marketing: How to Reach New Audiences With Paid Brand Evangelists

Influencer marketing for retail | Shopify Retail blogWhether you’re marketing savvy or not, you’ve likely heard the term “influencer” — referring to bloggers, YouTube stars, and social media celebrities who have built massive followings on their respective digital platforms.

As more people began to achieve Internet fame, brands and retailers are tapping into the potential to reach new audiences by leveraging partnerships with these influencers.

And there’s good reason that more brands are jumping on the influencer bandwagon: 55% of people trust online bloggers, compared to 47% people who trust traditional advertising messages.

So, how does influencer marketing work? Don’t worry — we’ve got your back. Here, we’ll examine the ins and outs of influencer marketing, how to find influencers, and how to build a high-impact influencer strategy.

Continue reading

Start your free 14-day trial of Shopify