Snapchat is both one of the scariest and one of the most exciting social media channels out there.
That’s probably why 92% of retailers are on Instagram, and only 47% have ventured on to Snapchat. Those numbers mean there’s lots of opportunity in the retail space to be an early adopter and leader with Snapchat marketing.
Michael Platco, Snapchat artist/storyteller/content creator/consultant/influencer, was one of the app’s first users. At first, he just sent silly doodles to his 13-year-old cousin. Now, global brands seek his expertise to help them with their Snapchat presence.
“Retailers don’t see the space as something they can truly capitalize on,” Platco says. “There’s a disconnect between getting people to convert.”