Whatever you thought of Snapchat when it first debuted, you can’t deny that little white ghost icon is just about everywhere today. The app proved that it was more than just a social network for kids and teenagers to send silly messages to each other that quickly disappeared.
Photos, videos, and text shared on Snapchat maintains a short shelf life, so it’s understandable why that could add to your list of reasons why you haven’t gotten on board with this social app yet. Why go to the trouble of creating great content when you’re limited to 10 seconds of airtime per snap — which is just gone after 24 hours?
While the features of Snapchat remain the same, its user base has changed dramatically since it launched. It also provides unique, fun, and highly engaging ways to share content — and therefore, your products and your brand — with potential customers.
If you wrote off the app before, it might be time to take another look at Snapchat and how to use it as a retail business. We talked to a handful of experts who offered their tips and takeaways on using this platform to its maximum potential.