28 search results for “Lauren Ufford”

Personalize the Retail Shopping Experience With These 4 High-Tech Tools

Personalize the Retail Shopping Experience With These 4 High-Tech Tools

High-tech shopping personalization | Shopify Retail blogWhen most people think of a high-tech shopping experience, online shopping comes to mind. For years, the ecommerce shopping experience has evolved to include personalized recommendations based on purchase history, up-to-the-minute inventory trackers, and more advancements that feel like we’re living in the future.

Many in the industry see personalization as a key method to earn the attention of current and potential customers — and to earn consistent sales in the process. Tailoring your offerings and communications enhances the customer experience and demonstrates that you’re in touch with their needs. According to one study, 48% of U.S. marketers reported that personalization on their websites or apps lifted revenues in excess of 10%.

In contrast, much of the brick-and-mortar shopping landscape seems to have stayed pretty much the same. But if you look closely at a few stand-out retailers, in fact, high-tech shopping is driving customers back into stores for personalized shopping trips. Here, we’ll examine some tactics in-person sellers use to execute on a high-quality personalization strategy, and how evolving tech is helping retailers implement more tailored experiences.

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Retail for Rent: How to Negotiate a Business Lease

Retail for Rent: How to Negotiate a Business Lease

How to negotiate a business lease | Shopify Retail blogWhether you’re looking to move into your first retail space or you’ve outgrown your current space and need something larger, signing a business lease is an exciting and stressful time for any retail business.

At first glance, it may seem like costs would be the primary factor when considering rental spaces. However, there are numerous factors to keep in mind — and we'll discuss them in depth here.

    Once you’ve completed all your research and you’ve found the perfect location for your retail business, then comes the all the necessary paperwork. Negotiating a lease for your business doesn’t need to be daunting — there are just a few things to keep in mind to make the process smooth so you can stay focused on the excitement of opening your new location.

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    Retail Giveaways: How to Create an Engaging Online Contest That Converts

    Retail Giveaways: How to Create an Engaging Online Contest That Converts

    How to Run an Online Contest | Shopify Retail blogIf you’re active in any social media channels, you’ve likely seen members of those communities participating in an online contest. Whether they’re sending tweets about a brand, sharing a Facebook post about a product, or commenting on a beautiful Instagram post, giveaways seem to be everywhere online.

    Everyone likes free stuff. But giveaways aren’t just great for the winner — they’re an opportunity for you to grow your retail business. With a little bit of product as a prize and some marketing effort, an online giveaway can help your business.

      Even though there are clearly plenty of possible benefits from running an online giveaway, you’ll need to narrow it down for each campaign that you run — but more on that later. Now, let’s dive into the steps you’ll need to take to run a flawless online contest.

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      Retail Management: How to Motivate Employees to Optimize Productivity

      Retail Management: How to Motivate Employees to Optimize Productivity

      How to motivate employees | Shopify Retail blogEvery retail business owner knows the value of their workforce. Good employees sell more products, engage with customers in a genuine way, and act as brand ambassadors in the store and outside in their daily lives. But some retailers struggle with how to motivate employees and keep them that way.

      As Marci Martin of Business News Daily summarizes in the article 3 Proven Ways to Motivate Your Sales Team: “A motivated sales staff is critical to the success of your company. The relationships they build with your clients and customers create the foundation of your organization — not just in terms of individual sales, but also your overall reputation and growth.”

      Once you have your employees hired and trained, the next challenge is to keep them engaged and working hard. As part of the retail management team, it’s your job to motivate your employees. And motivated employees are more productive — in fact, Warwick found that happy employees are 12% more productive.

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      Signage Design: Bolster Your Sales With Strategic Visuals

      Signage Design: Bolster Your Sales With Strategic Visuals

      Signage design for retail | Shopify Retail blogIf your retail business has a brick-and-mortar location (or many), then you know how important physical signage can be. Signage is about far more than wayfinding or displaying product prices — a simple sign can help curb theft, increase revenues, and draw attention to featured inventory you’re hoping to offload. In other words, each and every sign that you create is an opportunity to communicate with potential customers about your products and your company.

      So, how do you master the art of signage design to tell your brand’s story and boost your sales in the process? Let’s examine the types of signage designs commonly used in retail stores, and further highlight their potential benefits.

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      Year-End Inventory: How to Make Product Counts Less Painful

      Year-End Inventory: How to Make Product Counts Less Painful

      Year-end inventory | Shopify Retail blogThe holidays are here, and bustling seasonal sales are helping put many retailers back in the black. While many celebrations are already in full swing (we know you’re ready to pop that bottle of champagne), there’s one major task left on your annual to-do list.

      ‘Tis the season...to count your products. It’s that time of year again for year-end inventory. The time of year all retail business, big and small, need to complete inventory for year-end tax requirements and financial statements. It’s not the most glamorous way to finish off the year, but it’s something that needs to be done.

        As a retailer, you’re probably well aware of the many reasons year-end inventory is a good business practice. Now let’s take a look at how you can improve the process of physical counts.

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        Going Mobile: 6 Reasons to Invest in Your Own Retail Store App

        Going Mobile: 6 Reasons to Invest in Your Own Retail Store App

        Retail store interior | Shopify Retail blogIn this modern age of technology, more and more shoppers are making purchases from their mobile devices — whether that be on mobile-friendly sites, apps, or in store with the assistance of information they sourced from their smartphone.

        Mobile devices are now an important factor in the world of retail, and often the best way to interact with on-the-go customers is through an app. So, is a retail app right for your business?

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        What to Sell: How to Find a Great Product-Market Fit for Your Brand

        What to Sell: How to Find a Great Product-Market Fit for Your Brand

        What to sell: Converse All Stars | Shopify Retail blogAs an early-stage retailer, you’ll need to decide what to sell and/or what services you’ll carry. The products that line your shelves and populate your website help define you as a brand.

        As such, it’s important to find the right products for your business — products that your audience wants, and of course, products that will sell. Doing your due diligence on what to sell helps ensure your products/services resonate with your target customers. What products or services best meet their needs? What value will a particular product provide to your customers? These are just a few of the integral questions to ask during the product selection process.

        Doing a little homework can make the difference between healthy revenue and unsold products simply collecting dust on your shelves. And part of that homework centers on finding a product that works well within your niche market. This is called finding a product-market fit. And the right product-market fit is crucial for both online and brick-and-mortar retailers alike.

        But what is product-market fit, and how do you measure it? Don’t worry — we’re here to help you navigate this concept and make it work for your retail business.

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