Walmart, Sephora, Amazon, CVS, and Lancôme — these traditional retailers probably aren’t who you’d expect to feature popular subscription box services. These monthly box services are no longer just for mom-and-pop ecommerce merchants. Thanks to overwhelming popularity, big companies are trying their hand at the curation game, and the space may never be the same.
An exciting product concept that inspired new startups almost daily now looks saturated and ultra-competitive at first blush. Is there still promise in the subscription box space for brick-and-mortar shops and in-person sellers who want in on the trend?
Based on a recent report from Hitwise, there’s plenty indicators that there’s still opportunity in the market. The study shows visits to a bevy of subscription box sites like Dollar Shave Club and Birchbox have increased almost 3,000% in the last three years and are expected to continue to increase.
Fortunately, using a little ingenuity and some serious research, there are still ways to fulfill consumer dreams of a highly curated subscription box service. Here are a few strategies to consider for your shop.