6 search results for “Guinevere Orvis”

Forget Celebrity Endorsements: Why Retailers Should Engage Micro-Influencers

Forget Celebrity Endorsements: Why Retailers Should Engage Micro-Influencers

Influencer Marketing, Micro-Influencers | Shopify Retail blogBig brands pay even bigger bucks to celebrities to appear in their ads, endorse their products, and be seen wearing or using their products. Despite the cost, 15% of advertisements in the U.S. feature a celebrity, so they must be effective, right?

Well, they can be.

With youth demographics in North America, YouTube stars are more popular than some of the biggest names in Hollywood. You probably know who Jennifer Lawrence, Vin Diesel, and Daniel Radcliffe are, but what about Jenna Marbles, Shane Dawson, and Ryan Higa? Teens in the U.S. rank the latter three as more influential than the first three A-list Hollywood celebrities.

Not so long ago, brands could engage these Internet-famous celebrities and reach a younger, growing demographic at a much smaller cost than TV or movie celebrities. However, the heyday of inexpensive internet celebrity endorsements has come to an end. Internet sensations have become stars in their own right, earning millions in annual revenue. Many now command nearly the same prices as “offline” celebrities, making influencer endorsements out-of-reach for most smaller companies.

Additionally, studies have found that there are diminishing returns on product mentions as followers of influencers grow. One study demonstrated that Instagram followers with under 1,000 followers had a “like” rate double that of those with between 1,000 and 10,000 followers and that likes and comments had, “a similar pattern.” Why? Because as popularity (familiarity) of an influencer increases, relevance can decrease, and soon you’re back to the shot-in-the-dark scenario we mentioned earlier.

And so, micro-influencers are quickly becoming the next force in influencer marketing.

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Temporary Staffing 101: How to Prep Employees For the Holiday Shopping Rush

Temporary Staffing 101: How to Prep Employees For the Holiday Shopping Rush

Temporary staffing | Shopify Retail blogIt’s already October, and that means that the 10 busiest shopping days of the year are just around the corner. For many shops, that means it’s time to prepare for a welcomed, but stressful, retail rush.

So, how do you know if you’re ready for the holiday retail season? And above all, is your staff ready? If you’re feeling shorthanded, it may be wise to consider bringing on some seasonal help to handle the influx of foot traffic and sales.

Here are some tips to help you assess whether you need some extra helping hands this holiday season.

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The Science of Smell: How Retailers Can Use Scent Marketing to Influence Shoppers

The Science of Smell: How Retailers Can Use Scent Marketing to Influence Shoppers

Scent Marketing | Shopify Retail blog

Retail spaces have a lot to consider when creating the right atmosphere to suit the goods and services they’re selling. Location, décor, employee uniforms, lighting, art, temperature, music and increasingly, smell, all combine to create an immersive brand experience. Think of some of the most popular retail locations and you’ll understand what I mean.

The combination of visual, tactile, and intangible elements in a physical retail space is so important because these factors can actually influence shopper behavior, including purchase intent. Why, and how does it work?

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The Ultimate Guide to Retail Store Layouts

The Ultimate Guide to Retail Store Layouts

Types of store layouts | Shopify Retail blogYou may have heard this well-known retail statistic: 90% of people turn right when they walk into a store. That’s a mind-boggling insight into shopping behavior.

Anthropologists, experience designers, interior designers, brand managers, and data scientists have spent countless hours searching for the perfect bones and outer-layers of a store layout to optimize the raison d'être for retail spaces — also known as moving merchandise. Those hours of work have uncovered some amazing insights into human behavior that have developed into best practices for retail.

If you’re looking at opening a new retail shop or you have a shop you want to redesign, you’re likely doing your due diligence into interior layouts that could work for your space. But you don’t need to spend a dime on research and development, as we’re sharing some of the top retail store layouts and interior design tips that science has to offer.

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Why Traditional Retailers Are Trying Subscription Box Services

Why Traditional Retailers Are Trying Subscription Box Services

Monthly subscription boxes | Shopify Retail blogWalmart, Sephora, Amazon, CVS, and Lancôme — these traditional retailers probably aren’t who you’d expect to feature popular subscription box services. These monthly box services are no longer just for mom-and-pop ecommerce merchants. Thanks to overwhelming popularity, big companies are trying their hand at the curation game, and the space may never be the same.

An exciting product concept that inspired new startups almost daily now looks saturated and ultra-competitive at first blush. Is there still promise in the subscription box space for brick-and-mortar shops and in-person sellers who want in on the trend?

Based on a recent report from Hitwise, there’s plenty indicators that there’s still opportunity in the market. The study shows visits to a bevy of subscription box sites like Dollar Shave Club and Birchbox have increased almost 3,000% in the last three years and are expected to continue to increase.

Fortunately, using a little ingenuity and some serious research, there are still ways to fulfill consumer dreams of a highly curated subscription box service. Here are a few strategies to consider for your shop.

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How To Create Retail Staff Schedules Without the Headaches

How To Create Retail Staff Schedules Without the Headaches

How to Schedule Retail Staff | Shopify Retail Managing staff schedules is a headache that plagues many retailers who employ hourly workers. Staffers may be full-time, part-time, or casual, and merchants must also juggle time off, vacations, and changing shifts.

While retailers can create schedules by hand, using a spreadsheet, pinging employees through a messaging app, or in a shared calendar, you can make use of more efficient and robust options to quickly manage shifts. Savvy productivity experts have taken their knowledge and packaged it into a handful of cleverly designed apps that can make scheduling simple for you and your staff.

So, save yourself a little time. Rather than toiling for wasted, endless hours juggling calendars and spreadsheets, consider trying one of these effective apps to alleviate the headache of scheduling your staff.

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