15 search results for “Jessica Bianchi”

10 Easy-to-Use Big Data Tools To Integrate Into Your Store

10 Easy-to-Use Big Data Tools To Integrate Into Your Store

Retail data | Shopify Retail blogThere’s an increasing amount of information available on shoppers and their buying habits. From product research to purchases to pick up, shoppers are interacting with your products online and in your store while using more technology to make informed decisions.

And as retail competition continues to heat up, innovative retailers are looking for ways to tap into big data and analytics to get a leg up and connect with their consumers in ways they never have before. Sixty-two percent of retailers report that the use of data and analytics is giving their businesses a competitive advantage.

So, how can big data help your business succeed? Big data analytics can influence every stage of the retail process. Imagine being able to predict what products will fly off your shelves, how you can price them to sell, and which of your customers will be most interested in buying them.

It might seem an overwhelming task, but (good news!) there are tools you can use that will help you gather, analyze and understand how to apply big data to help your business grow.To get you started, here are 10 of our favorite tools to help you leverage big data to delight your customers and ultimately bolster your business. 

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8 Retail Experts Offer Their Top Tip on Building Brand Loyalty

8 Retail Experts Offer Their Top Tip on Building Brand Loyalty

Retail experts, brand loyalty | Shopify Retail blogEarning your core customer’s loyalty is the bread and butter of any business, whether you own a local coffee shop or an enterprise software company.

But what is brand loyalty and what can it do for you? A report from marketing consultancy Rare found consumers say loyalty is primarily driven by likeability (86%) and trust (83%). Customers who are loyal to your brand tend to spend more, spread the word, stick by your side when you need them, and come back often.

You work tirelessly to find the best formula to ensure repeat customers, why not take a moment and get advice from some of the best in the retail biz? Below are the words of retail advisors, speakers, writers, and practitioners.

So make yourself comfortable, and let’s dig in.

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Better Time Management: 5 Processes Retailers Can Automate

Better Time Management: 5 Processes Retailers Can Automate

Automation for better time management | Shopify Retail blogTime and money: two things that every business owner could use a little more of.

For this busy bunch, automation can be the golden ticket to better time management and more cash. Automation essentially means devising a system where routine tasks take care of themselves so you can focus on the bigger picture.

Automation can be applied to many processes that make up a retail business and there are a myriad of tools and technologies to support you along the way. Retail automation is a growing trend based on the need for cost saving and rising expectations around delivering a superb customer experience.

But just because something can be automated doesn’t always mean it should be.

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The Science of Sales: How to Move More Merchandise with Discounts

The Science of Sales: How to Move More Merchandise with Discounts

The science of sales | Shopify Retail blogIf presented with the following three deals, which do you think would yield the highest percentage off?

  1. Buy a pair of pants for $80 and get the second pair at 50% off.
  2. Save $400 on a sofa priced at $1,999.
  3. A necklace marked down to $52 from $75.

Perhaps surprisingly, the correct answer is the third deal at 30% off.

If you were unable to spot the difference in the deals quickly, you’re in the same boat as most shoppers today. Hint: most of us don’t whip out calculators to ensure we’re scoring a deal, and it’s our biological makeup that predicts most of us will rely on relative proportions when deciding whether to pull the trigger.

When it comes to creating discounts that will trigger buying behavior, setting up sale prices is equal parts psychology and marketing presentation skills. So, how can smart retailers move merchandise by appealing to the human psyche? Let’s start by exploring the different types of discounts and consider why they might work.

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5 Examples of Innovative Uses for RFID Technology in Retail

5 Examples of Innovative Uses for RFID Technology in Retail

RFID in retail | Shopify Retail blogRetailers are always on the lookout for ways to test and implement technology to operate more efficiently, set themselves apart from the competition and improve the shopping experience.

Radio frequency identification (RFID) isn’t a new technology, but retailers are beginning to see how this tech can directly benefit their bottom line in unexpected ways. RFID is a tracking technology that uses small tags or chips to transmit a signal to remote scanners. In 2016, research showed 73% of retailers had implemented or were currently implementing or piloting RFID. That number had nearly doubled from 2014.

So, why exactly is RFID use on the rise? The majority of retailers see the technology as a clear path to more accurate inventory counts, but some innovative retailers are using it in more unique ways for more than simple inventory management.

Not sure how RFID could fit into your business strategy? Here are five innovative examples of how RFID technology can be put to work in retail.

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5 High-Impact Examples to Help Retailers Build Trust With Online Customers

5 High-Impact Examples to Help Retailers Build Trust With Online Customers

How to build customer trust | Shopify Retail blogToday’s shopping journey is blended across multiple channels, with the gap between in-store and online experiences quickly closing.

If consumers aren’t turning to their favorite search engine to find information on your product, company or service, they’re using social media to share their opinion about their latest experience.

Whether it’s a long-time customer or a first-time encounter, establishing and maintaining trust is crucial to the long-term success of your retail business. People will spend more money and come back often if they trust your brand. Research shows that 83% of customers will recommend a brand they trust, and 78% will give its new products and service a try.

It’s equally as important to extend your trustworthiness into the digital realm, and qualities like security, transparency and reliability play a factor.

Let’s look at five ways you can accomplish this online.

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6 Visual Merchandising Tricks to Increase Your Sales Per Square Foot

6 Visual Merchandising Tricks to Increase Your Sales Per Square Foot

Visual Merchandising Tricks | Shopify Retail blogAs most retailers know, there’s more to selling than meets the eye.

The majority of the information our brains process (83%) comes in through our sense of sight. That’s right. We’re overwhelmingly visual when digesting information in comparison to our other senses. If you’ve ever mulled over the importance of your store’s visual identity, this statistic should catch your attention.

Think of it this way: Every inch of your store costs you money. Now, think of the areas in your store that have the potential to make you money. You can’t afford to settle with unappealing and ineffective in-store displays.

That’s where visual merchandising comes in. Visual merchandising is a time-tested retail strategy that focuses on enhancing the aesthetic appeal of a product or store to attract customers and increase sales.

But never fear — there are many tricks of the trade that retailers can use to optimize every square foot of your store. So, let’s look at how you can maximize your merchandising to boost sales.

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Deals on Wheels: Why More Retailers Are Taking to the Streets

Deals on Wheels: Why More Retailers Are Taking to the Streets

Mobile business | Shopify Retail blogMany of us have experienced grabbing a quick bite to eat from a food truck, one of the original forms of a mobile business.

And it’s no wonder — food trucks have taken on a pervasive role in pop culture. That, and more and more food businesses are opting to serve their meals on wheels. In 2015, annual revenue from food trucks in the U.S. reached $1.2 billion, a steady 12.4% increase over the previous five years.

And while many of us are familiar food trucks, the idea of a mobile business is spreading to non-food industries. Over the last few years, businesses of all kinds have been hitting the road, from a financial planner in Charlotte to a full-service grocery store in St. Louis. Even Amazon launched its Treasure Truck in Seattle that connects digital mobile with physical mobile.

 

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Government Funding: How to Get Free Money for Your Retail Business

Government Funding: How to Get Free Money for Your Retail Business

Government funding for retail businesses | Shopify Retail blogLooking for a financial pick-me-up to test a new marketing channel or expand your product line? You may be looking for what some call “free money,” or a grant.

A grant is how the government and other organizations fund your ideas or business to stimulate the economy, benefit the public or generate publicity. Unlike loans, grants don’t need to be paid back — hence, the “free” part.

Sounds intriguing, right? Full transparency: what’s free usually doesn’t come easy. So, if you’re looking for a grant for your small retail business, you’ll find they’re hard to come by and even harder to qualify for.

In spite of the difficulty, there are a variety of grant programs worth exploring for your retail business. Government funding could be the infusion of capital your business needs to grow and expand.

Interested in exploring the options available to retail businesses? Let’s see if we can make the process any simpler.

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How to Validate Your Retail Business Idea With a Focus Group

How to Validate Your Retail Business Idea With a Focus Group

Focus groups for retail | Shopify Retail blogIf you’re reading this article, you likely have a business idea that you think might be worth pursuing.

Some entrepreneurs make the mistake of running with an idea before running it past their potential customers. According to the U.S. Bureau of Labor, only half of small businesses survive their first five years.

How does a business ensure their product or service will gain traction, particularly in retail? When your target market is as saturated as retail, it’s a good idea to do your homework — and as part of that due diligence process, you can collect the opinions of your ideal buyers.

One way to validate your idea with your target audience is to organize a focus group. Gathering ideas and data from a focus group can be the difference between jumping into a retail endeavour with your eyes closed, or starting it off on the right foot.

According to the Marketing Research Association, 70% of all market research dollars at Fortune 500 companies are spent on focus groups.

Here, we’ll dive a little deeper into the concept of focus groups and also offer some insights on how to create one of your own.

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