Do you know what your customers bought six months ago?
Many retailers focus on looking forward and seeking new, fresh ways to make more sales. But it’s easy to get lost in the possibilities because there are countless things you could try.
Should you send out more coupons (and to which customers) or run different sales (and for which products)? It’s hard to tell which path would lead to the most sales, and you may end up randomly guessing at the best tactic for your business.
But using data generated from past sales can help you create a strategy to increase revenues so you can stop feeling like you’re playing darts blindfolded.
You don’t have to do so much guesswork when you have the right data — and you know how to use. To get insight on what works and what doesn’t when it comes to making sales, look to the past and evaluate your customers’ order histories.