Food and beverage ecommerce

Stay ahead of changing tastes.

Serve up customer experiences with the commerce platform that evolves as fast as you do.

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The world’s leading food and beverage brands trust Shopify Plus to scale their business.

PepsiCoMarsBudweiserNestle

Shopify Plus is helping PepsiCo build a scalable and faster approach toward creating direct-to-consumer capabilities for both large and niche brands.

Manash BhattacharjeeEcommerce Head of Product Management, PepsiCo

Direct to consumer

A hunger for limitless growth.

The future belongs to a multi-channel approach that relies on personalization, flexibility, and speed. In the next 10 years, ecommerce will command 20% of the consumer packaged-goods industry. With Shopify Plus, you can add and manage products, customize your site, and automate personal touches like discounts and gift wrapping, all with minimal code.

Wholesale

Wholesale without the hassle.

Wholesale doesn’t have to be hard—or time-consuming. Create a password-protected site for tiered pricing and negotiated deals on the wholesale channel. Give your high-volume buyers the independence they need, with all the direct-to-consumer features they expect.

  • Eliminate spreadsheets and sync your inventory automatically
  • Manage D2C and B2B sales from a single control panel
  • Create or integrate customer loyalty programs
  • Review and edit orders before invoicing
  • Replicate your site’s branding without customizing your theme

Mobile

Cater to a mobile-first world.

Deliver enticing customer experiences across every device with responsive stores and themes, optimized for conversion and full customization. Blend vibrant customer experiences with branded checkouts and mobile payment providers like Apple Pay, Google Pay, PayPal, or Shopify Pay’s one-click confirmation. And connect in-store retail with mobile browsing to engage customers at every step in the purchase process.

Global to local

Homemade feel. Worldwide appeal.

Your customers expect a local experience, tailored to their location, language, and cultural tastes. Meet your fans where they live with highly localized content on expansion stores. Or keep it simple by selling in multiple currencies and languages from one Shopify store.

Scale

Be ready for the rush.

Process thousands of transactions every minute without worrying about broken carts, crashed checkouts, or downtime. With fully automated campaigns and flash sales in Launchpad, you can put your to-do list on autopilot.

Watch the Launchpad demo (2 min)
  • Unlimited bandwidth
  • 3 million visitors per second
  • 10,978 orders per minute
  • 99.98% uptime
Channels include Facebook, Instagram, Amazon, Google, Kik, and more.

Social

From social shares to instant sales.

Enable instant purchases through Facebook. Create a shoppable Instagram feed. Run contests, leverage influencers, curate user-generated content, and highlight reviews with 2,500+ apps. And get conversational with chat integrations on Messenger and Kik.

Experiential

Serve up memorable customer experiences.

Immersive brand experiences depend on moving seamlessly between online and offline commerce. Power pop-up shops, live events, and in-person shopping with Shopify Point of Sale. Sync your products, inventory, and customer data across channels. And fully customize your online store to bring your vision to life.

I fell in love with the Shopify app structure. Implementing doesn’t require a big commitment or custom build, so we can experiment a ton and launch almost immediately.

Cassie SmithEcommerce Manager, Jones Soda

You know food and beverage. We know tech.

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